The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
Amazon launches beta metrics breaking down Brand Store engagement by section and traffic source, enabling advertisers to optimize store layouts with granular data.
Amazon replaces existing product collections with AI-powered format starting January 28, 2026, requiring 3 ASIN minimum and eliminating custom creative.
Amazon replaces existing product collections with AI-powered format starting January 28, 2026, requiring 3 ASIN minimum and eliminating custom creative.
Amazon launches beta metrics breaking down Brand Store engagement by section and traffic source, enabling advertisers to optimize store layouts with granular data.
Scammers rotate through fake websites and stolen influencer videos to sell fraudulent weighted highland cows, while Meta profits from advertising fraud.
Boston Consulting Group and Moloco survey 238 marketing leaders revealing 67% expect major AI disruption to consumer journeys as traditional search declines.
Amazon implemented shopping-signal enhanced attribution methodology on January 1 affecting view-based campaign measurement across Sponsored Brands, Sponsored Display, and Amazon DSP formats while introducing dual reporting through "all views" metrics.
