Amazon's payment change: ad costs to auto-deduct from seller proceeds April 15
Amazon Ads moves to proceeds billing for a portion of advertisers April 15, with Pay by Invoice available as an alternative and credit cards remaining a secondary option.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Millennials abandon brands faster than any other generation, Adobe study finds
Adobe's study of 1,002 consumers finds 94% of Millennials would switch brands over disconnected shopping journeys, with cart abandonment and post-purchase silence as top triggers.
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Criteo opens GO to all: SMBs can now launch AI ad campaigns in 5 clicks
Criteo expands GO platform with full self-service access for SMBs and growth brands, enabling cross-channel AI ad campaigns in as few as five clicks as of March 31, 2026.
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Amazon's fake discount crackdown: List Price rules tighten April 23
Amazon updates List Price and Typical Price rules on April 23 and May 18, 2026, requiring sellers to prove reference prices with real sales data or external retailer evidence.
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IAS and Mastercard turn media quality into live sales signals
IAS and Mastercard combine media quality signals with anonymized purchase data to steer programmatic investment in real time, with U.S. availability from Q2 2026.
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Your orphaned ASIN is costing you sales - Amazon's fix is two fields
Amazon's Newer Version Widget links old ASINs to updated products via Seller Central, cutting lost sales 20-30% during stock transitions and driving 15-25% CTR.
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Google expands loyalty program ads to 14 countries and AI surfaces
Google Merchant Center expands loyalty program features to 14 countries, adding local inventory ads, regional Shopping ads, and AI Mode and Gemini surfaces for member benefits.
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Walmart's 1,600 seller names quietly game Google Shopping carousels
Productrise study finds Walmart operates over 1,600 distinct seller names in Google Shopping, cutting perfect carousel diversity by 32% - what it means for marketers.
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Amazon's AI shopping prompts are now billable: what changed on March 25
Amazon's Sponsored Products and Sponsored Brands prompts exited beta on March 25, 2026, introducing CPC charges for AI-generated shopping conversations previously free since November 2025.
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BVDW's email marketing guide tackles AI agents and a 376-billion daily inbox
Germany's digital economy association BVDW published a 24-page email marketing guide on March 18, 2026, covering AI agents, KPIs, accessibility, and GDPR compliance.
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OTTO Advertising posts 49% retail media growth after DSP and keyword targeting push
OTTO Advertising grew retail media revenue 49% in fiscal 2025/26, after launching a proprietary DSP in October 2025 and keyword targeting delivering 120% ROAS gains.
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YouTube opens Shopping affiliate program to creators with 500 subscribers
YouTube expands its Shopping affiliate program to all YouTube Partner Program creators, including those with just 500 subscribers, opening product tagging and commissions to smaller channels across 12 countries.
