Search - PPC Land

Sign in Subscribe

Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Infographic reveals Google News ranking formula and key factors for visibility in search results

How Google news rankings affect news sites visibility

Analysis of Google's news ranking system reveals technical details about how the search engine determines news sites visibility.

Visual data comparing Google search CTR changes, showing AIO impact on organic and paid results from 2024-2025

Search Featured

Google AI search features drive click rates to historic lows

New data reveals significant decline in organic and paid click-through rates amid Google's AI Overview implementation.

Key financial metrics show Yelp's strong 2024 performance with record revenue and significant growth in services

Yelp reports record revenue of $1.41 billion in 2024

Local platform delivers 34% net income growth and 8% adjusted EBITDA increase amid mixed business performance.

Search Central Live

NYC to host historic Google search event amid AI search developments

Google's search team brings a major SEO and web development event to NYC, marking its first presence in the city.

Yelp unveils 2025's top 100 restaurants list, highlighting diverse dining across the US #YelpTop100

Yelp names Los Angeles seafood spot Holbox as top US restaurant for 2025

Mexican seafood restaurant Holbox leads Yelp's annual list of top US dining destinations, highlighting casual dining trends.

Google speeds up search with new prefetching system

Google speeds up search with new prefetching system

Google Search implements Speculation Rules API to reduce page load times by up to 67 milliseconds for search results.

Simple pie chart shows less than 1% of YouTube traffic comes from Google search results, as revealed in court

YouTube's search traffic accounts for less than 1% of total views

New data reveals Google search results generate minimal YouTube views, challenging claims of preferential treatment.

Search Console and Google Analytics integration platforms for monitoring website performance and SEO data

Google Search Central integrates Analytics with Search Console data

Google Search Central adds new documentation for combining Search Console and Analytics data to improve SEO analysis capabilities.

Google's 90.88% dominance versus competitors in Q4 2024

Google search dominates Q4 2024 with 90.8% market share, Cloudflare reports

Latest data shows Google's continued market leadership, while Bing and Yandex compete for second place in global search rankings.

News Corp reports The Sun's online traffic halved as digital shifts impact publishers

News Corp Q2 2025 results reveal The Sun's global online audience dropped to 70M monthly users amid platform changes.

Google News ends manual customization of publisher pages

How Google plans to streamline publisher presence with automated systems and unified visual elements across news surfaces.

ChatGPT reaches top 10 global websites as search features expand

ChatGPT reaches top 10 global websites as search features expand

Latest web traffic data shows ChatGPT climbing rankings while OpenAI enhances search capabilities for free users.

Canada expands addiction treatment advertising with LegitScript certification

Google to allow Canadian addiction treatment centers to advertise through LegitScript certification starting March 2025.

Angola expands online gambling market with new licensing framework

Instituto de Supervisão de Jogos to begin accepting operator licenses for online gambling in Angola from February 18, 2025.

Google extends dating ads certification deadline to April 9

Dating advertisers gain extra month for mandatory verification as Google revises timeline and clarifies aggregator requirements.

Apple's Q1 2025 revenue breakdown shows iPhone dominance at $69.1B while Services grows 14% to $26.3B

Apple reports record revenue and earnings despite China headwinds

Apple's revenue hit $124.3B in Q1 2025, with services reaching new highs while China market shows decline amid competition.

Google Ads Editor

Google Ads Editor: offline campaign management via desktop app

Desktop application from Google allows advertisers to handle campaign modifications offline and implement bulk changes.

Digital Advertising Revenue at Big Tech Firms as a Percentage of U.S. GDP, 2002-2023

Digital advertising is quietly reshaping the U.S. economy

Digital advertising now accounts for up to 1.1% of U.S. GDP, reshaping market dynamics and consumer behavior.

Grounding with Bing Search

Grounding with Bing Search enhances Azure AI Agent Service

Microsoft integrates real-time web data to improve AI decision-making and accuracy.

Microsoft search ad revenue grows 21% as AI investments boost performance

Microsoft search ad revenue grows 21% as AI investments boost performance

Microsoft reports search and advertising revenue growth driven by higher search volume and revenue per search in Q2 FY25.

AI answers in Yahoo search

Yahoo expands AI features in search with OpenAI integration

Yahoo introduces AI-powered chat and generated answers in search results, requiring user login for access to new features.

Stick figure evaluating content trustworthiness reflects Google's latest quality rater guidelines focus

Google's updated search quality guidelines add 11 pages about spam policies

Search quality evaluator documentation expands to include additional guidance about low-quality content and user intent assessment.

Explore 2024 Valentine's Day shopping trends: regional preferences, Gen Z impact, and rising local gifting searches

Valentine's Day shopping trends and regional preferences in 2024

Insights into Valentine's Day shopping patterns, regional preferences, and emerging trends in 2024.

Golden bitcoin macro shot shows detailed circuitry patterns on regulatory oversight article

South Africa opens doors to cryptocurrency exchanges

South African crypto firms to comply with FSCA regulations as digital currency trading market expands in February 2025.

Court partially denies Google's motion to dismiss in search engine monopoly case

Northern California court allows consumer lawsuit over Google's search engine default contracts to proceed despite dismissing some claims.