Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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AI - Feb 25, 2026 Anthropic clarifies what its three web crawlers do - and how to block them

Anthropic's ClaudeBot crawler scans a glowing web network with sealed and open data nodes.

Anthropic today updated its crawler documentation, detailing ClaudeBot, Claude-User, and Claude-SearchBot - what each collects and what blocking them means for site visibility.

by Luis Rijo

AI - Feb 22, 2026 Reddit tests AI shopping carousels in search, using DPA partner catalogs

Reddit search results showing AI-powered product carousel with headphone prices and community posts.

Reddit is testing interactive product carousels inside its search results for a small group of U.S. users, pulling from Dynamic Product Ads partner catalogs and community discussions to surface buy links.

by Luis Rijo

Search - Feb 22, 2026 Google Ads support form quietly asks advertisers to hand over account control

Google Ads support form authorization clause granting specialists direct account access.

The authorization clause buried in the support contact form grants a Google specialist direct access to make changes - raising questions about consent and accountability in advertiser relationships.

by Luis Rijo

Search - Feb 21, 2026 SerpApi files motion to dismiss Google's DMCA scraping lawsuit

SerpApi yesterday filed a motion to dismiss Google's DMCA lawsuit, arguing Google lacks standing as a non-copyright holder using anti-scraping tools to protect ad revenue, not creative works.

by Luis Rijo

AI - Feb 17, 2026 Google says letting publishers skip AI Overviews is a huge engineering challenge

Robotic hand looming over a publisher's desk as papers scatter in a darkened library.

Google admits opting out of AI Overviews without losing search visibility is a massive engineering task, as the FT signs a new AI content licensing deal.

by Luis Rijo

Display - Feb 17, 2026 Google quietly kills parked domain ads from Search Partner Network

A browser displaying a blank grid of empty ad slots — a parked domain with no content, only ads.

Google removed parked domains (AFD) from Search Partner Network on February 10, 2026, permanently ending a legacy ad surface known for poor conversion rates.

by Luis Rijo

Display - Feb 16, 2026 Google's new bidding trick calculates what first-time buyers are actually worth

Google Ads ROAS calculator showing DKK25 to DKK217.40 conversion value adjustment for new customers

Google Ads tests ROAS-driven tool that suggests conversion values for new customers, moving beyond manual estimates advertisers have relied on for years.

by Luis Rijo

Search - Feb 15, 2026 Google just made removing your explicit images from Search way easier

Google Search image removal interface showing batch selection for non-consensual content requests

Google launches streamlined removal process for non-consensual explicit imagery, allowing multiple image submissions and ongoing protection through automated filters.

by Luis Rijo

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