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SerpApi files lawsuit against former contractor Zilvinas Kucinskas claiming he stole source code, customer lists, and trade secrets to build SearchApi competitor.

Google Search Console counts duplicate URLs in AI Overviews and blue links as one impression. John Mueller confirms the methodology that affects visibility metrics for publishers.

Google filed notice of appeal on January 16, 2026, challenging U.S. District Court's final judgment imposing six-year behavioral remedies including data sharing, syndication requirements, and Technical Committee oversight following search monopoly ruling.

Major health publishers experienced dramatic visibility declines following Google's December 2025 core update, raising concerns about AI-driven search cannibalizing organic traffic.

John Mueller states spammers dropping links in comments have zero ranking impact as Google's systems ignore these attempts at manipulation entirely.

Microsoft expands Performance Max campaigns with customer acquisition targeting while introducing automated assets to responsive search ads across most global markets.

Google filed appeal notice January 16 seeking to pause mandates forcing search data sharing with competitors while appeal is heard in search monopoly case.

Account-level placement exclusions consolidate brand safety controls across Performance Max, Demand Gen, YouTube and Display in a single Google Ads setting.