AI Overviews cost Germany 265M organic clicks monthly, SISTRIX data shows
SISTRIX analyzed 100M+ keywords to reveal AI Overviews cut Germany's top position CTR by 59%, cost 265M monthly clicks and target SaaS self-promotional listicles.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
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Google set to test vertical search rivals in EU results as DMA fine looms
Google plans to test giving vertical search services top billing in European search results for hotels, flights, and restaurants as EU fine pressure grows under DMA.
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Google's text guidelines beta goes global for AI Max and Performance Max
Google today expanded text guidelines beta globally for AI Max and Performance Max, giving all advertisers up to 25 term exclusions and 40 messaging restrictions to control AI-generated ad copy.
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Inside Google's search ad design engine: tests, assets, and AI in 2026
Google's ad UI and UX leads reveal how search text ads are designed, tested, and evolving as AI Mode and Direct Offers reshape the search experience.
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Anthropic clarifies what its three web crawlers do - and how to block them
Anthropic today updated its crawler documentation, detailing ClaudeBot, Claude-User, and Claude-SearchBot - what each collects and what blocking them means for site visibility.
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Reddit tests AI shopping carousels in search, using DPA partner catalogs
Reddit is testing interactive product carousels inside its search results for a small group of U.S. users, pulling from Dynamic Product Ads partner catalogs and community discussions to surface buy links.
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Google Ads support form quietly asks advertisers to hand over account control
The authorization clause buried in the support contact form grants a Google specialist direct access to make changes - raising questions about consent and accountability in advertiser relationships.
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SerpApi files motion to dismiss Google's DMCA scraping lawsuit
SerpApi yesterday filed a motion to dismiss Google's DMCA lawsuit, arguing Google lacks standing as a non-copyright holder using anti-scraping tools to protect ad revenue, not creative works.
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Google says letting publishers skip AI Overviews is a huge engineering challenge
Google admits opting out of AI Overviews without losing search visibility is a massive engineering task, as the FT signs a new AI content licensing deal.
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Google quietly kills parked domain ads from Search Partner Network
Google removed parked domains (AFD) from Search Partner Network on February 10, 2026, permanently ending a legacy ad surface known for poor conversion rates.
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Google's new bidding trick calculates what first-time buyers are actually worth
Google Ads tests ROAS-driven tool that suggests conversion values for new customers, moving beyond manual estimates advertisers have relied on for years.
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Google just made removing your explicit images from Search way easier
Google launches streamlined removal process for non-consensual explicit imagery, allowing multiple image submissions and ongoing protection through automated filters.
