Google opens alpha testing for new Trends API targeting developers and journalists
Early access program provides programmatic access to five years of search data with consistent scaling and geographic breakdowns.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Posts
Previous Posts-
-
Google disputes Pew study showing AI Overviews reduce clicks by half
Search giant calls methodology "flawed" as research shows 8% click rate with AI summaries versus 15% without them.
-
Google AI incorrectly declares journalist Dave Barry dead
Artificial intelligence system generates persistent false death claims despite user corrections, highlighting ongoing accuracy issues.
-
Marketing concerns over AI search may be overblown, study finds
NP Digital research set to be released next week challenges industry fears about traffic devastation.
-
Google drops sponsored label for find related products ads
Google removes "sponsored" labels from commercial search suggestions, replacing them with smaller disclaimers for advertising transparency.
-
Amazon removes all Google Shopping ads globally in 48 hours
Amazon withdraws completely from Google Shopping between July 21-23, ending its global advertising presence across US, UK, and German markets.
-
Google AI Overviews drive 10% search growth as Alphabet reports $96.4B revenue
AI-powered search features generate increased query volume while company beats earnings expectations with 14% growth.
-
Google breaks publishers' business models with new AI search experiment
Cloudflare CEO criticizes Web Guide feature as Google continues disrupting content creators on July 24.
-
Google Search experts reassure industry on AI search at Bangkok event
Google's Gary Illyes confirms traditional SEO methods remain effective as AI search tools share similar mechanisms.
-
Google Network advertising revenue declines 1% as AI features reduce publisher traffic
Alphabet Q2 2025 results show Network revenue pressure while Search and YouTube advertising grow amid fundamental changes in user search behavior.
-
AI search summaries reduce link clicks for Google users
58% of users encountered AI-generated summaries in March 2025, with only 8% clicking on traditional search results when these features appear.
-
Google's AI Overviews appear outside top position only in 8.64% of searches
Analysis reveals AI summaries can only rank as low as sixth position across multiple countries.
