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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Display - Apr 18, 2025 Apple rebrands Search Ads business as 'Apple Ads' amid expansion

Advertising business name change signals broader ambitions beyond App Store search listings, coming shortly after €150M antitrust fine.

Search - Apr 18, 2025 Microsoft bets big on $2M sweepstakes to drive mobile adoption

Tech giant dangles million-dollar prize to boost Bing usage.

Search - Apr 18, 2025 Google saves users 1 million hours daily with faster search

Google's latest speed improvements deliver substantial time savings for billions of users worldwide.

by Luis Rijo

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Latest Articles 1315 Articles

Search - Apr 18, 2025 Google saves users 1 million hours daily with faster search

Google's latest speed improvements deliver substantial time savings for billions of users worldwide.

by Luis Rijo

Display - Apr 18, 2025 Apple rebrands Search Ads business as 'Apple Ads' amid expansion

Advertising business name change signals broader ambitions beyond App Store search listings, coming shortly after €150M antitrust fine.

by Luis Rijo

Search - Apr 18, 2025 Microsoft bets big on $2M sweepstakes to drive mobile adoption

Tech giant dangles million-dollar prize to boost Bing usage.

by Luis Rijo

Search - Apr 18, 2025 Google finally adds age exclusions to PMax campaigns

Marketer using new Google Ads PMax age exclusion feature with demographic targeting controls

Google gives advertisers more demographic control, addressing longstanding targeting limitations.

by Luis Rijo

Search - Apr 18, 2025 Google sunsets country-specific domains after seven years of local results standardization

Google redirects country domains to google.com: Timeline shows 2017-2025 consolidation strategy.

Google is redirecting all country-specific domains to google.com in a significant infrastructure shift affecting users worldwide.

by Luis Rijo

Search - Apr 17, 2025 Japan takes first action against Google

The image illustrates Android smartphone search interface elements targeted by Japan's antitrust action against Google's restrictive practices.

Japan's antitrust watchdog orders Google to stop restricting competition in smartphone search.

by Luis Rijo

Search - Apr 15, 2025 Google expands multimodal capabilities in search with AI Mode rollout

Google's AI Mode displays book comparisons for "Daring Greatly" with length details and summary features

Google's AI Mode brings advanced search features using Gemini 2.0 technology for complex queries.

by Luis Rijo

Search - Apr 15, 2025 Google updates quality rater guidelines with AI content evaluation criteria

John Mueller reveals Google quality raters now assess AI-generated content as shared by Aleyda Solís on LinkedIn.

Google's latest guidelines provide clearer direction on evaluating AI-generated content and spam tactics.

by Luis Rijo