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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Search - Jan 09, 2025 Google Local Services Ads removes key features for tax specialists

Core features removed from Google's Local Services Ads tax specialist vertical starting January 2025.

Major changes announced to Local Services Ads platform impact tax specialist advertisers as key lead tracking features are discontinued.

Search - Jan 08, 2025 Google Search Console adds export functionality to 24-hour performance view

Search Console updates 24-hour performance reports with data export capabilities, responding to user feedback for granular analysis.

Search - Jan 12, 2025 Google updates global gambling ad policies following Nigerian court ruling

Recent Supreme Court decision prompts changes to Google Ads policies, affecting online gambling advertising in Nigeria.

by Luis Rijo

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Search - Jan 12, 2025 Google updates global gambling ad policies following Nigerian court ruling

Recent Supreme Court decision prompts changes to Google Ads policies, affecting online gambling advertising in Nigeria.

by Luis Rijo

Search - Jan 09, 2025 Google Local Services Ads removes key features for tax specialists

Major changes announced to Local Services Ads platform impact tax specialist advertisers as key lead tracking features are discontinued.

by Luis Rijo

Search - Jan 08, 2025 Google Search Console adds export functionality to 24-hour performance view

Search Console updates 24-hour performance reports with data export capabilities, responding to user feedback for granular analysis.

by Luis Rijo

Search - Jan 08, 2025 Google's organic news challenges hit smaller publishers hard

How Google's technical barriers block emerging publishers from achieving news visibility, despite quality reporting.

Analysis shows Google's helpful content update limits visibility for original reporting, even when stories are widely cited by major media outlets.

by Luis Rijo

Search - Jan 05, 2025 Google Merchant Center adds vehicle registration date field for European markets

New mandatory date attribute helps dealers list used vehicles in Germany, France, Italy and Spain on Google Merchant Center.

by Luis Rijo

Search - Jan 05, 2025 Google Ads metrics show rising costs across industries in 2024

Google Ads metrics show 24.61% CPL surge in 2024, with CPC up 10.43% while CTR grows and CVR declines slightly

New data reveals significant cost increases in Google Ads, with 86% of industries seeing higher click costs in 2024 compared to 2023.

by Luis Rijo

Search - Jan 03, 2025 Google executives clarify stance on startup blogs amid shift in digital priorities

An illustration showing the evolution from traditional blogging to modern content formats like social and video.

Google's top officials share insights on whether startups need blogs in 2025, marking a notable change in digital content strategy.

by Luis Rijo

Search - Jan 03, 2025 Search fragmentation accelerates as consumers adopt diverse discovery platforms

Interactive visual map from OMG showing diverse search platforms and their interconnections in the modern digital landscape.

New research reveals major shift in consumer search behavior across platforms, impacting retail, social and streaming sectors.

by Luis Rijo