Digital advertising spend in Australia hits $15.6 Billion, growing 9.7%
Australian internet advertising market sees substantial growth, with video and search formats leading the surge in financial year 2024.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
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Google to sunset Enhanced CPC for search and display ads by March 2025
Google announces plans to phase out Enhanced CPC bidding for Search and Display ads, shifting advertisers to new strategies.
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Google may index pages blocked by Robots.txt
John Mueller of Google clarifies why pages blocked by robots.txt can still appear in search results, offering key insights for webmasters.
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Microsoft Releases 2024 Holiday Marketing Playbook for Advertisers
New report offers insights on consumer trends and strategies for digital advertising during the 2024 holiday shopping season.
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New Target Cost Per Lead (TCPL) bidding for Local Services Ads
Google's new Target Cost Per Lead bidding option aims to balance control and flexibility for local service advertisers.
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Google clarifies Indexing API Quota and Usage in recent documentation update
Learn about the latest changes to Google's Indexing API documentation, including quota limits and approval processes.
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Google's HCU: Brand signals may play larger role than expected
New data suggests Google's Helpful Content Update relies heavily on brand authority metrics rather than just content quality.
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Open letter to Google reveals challenges faced by Small Publishers post-updates
A small publisher's open letter highlights struggles with Google's algorithm changes and their impact on niche content creators.
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Google's August 2024 Core Update: small publishers in the spotlight
Google's latest core update aims to better reward high-quality content from small, independent publishers. Learn about the impact and implications.
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Google halts locksmith ads in Spain
Google announces a significant change to its Local Services Policy, affecting locksmith advertisements in Spain starting November 4th.
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Google to Auto-Link Ads and Merchant Center accounts starting October 2024
Google announces automatic linking of Google Ads and Merchant Center accounts to enhance product visibility and sales for advertisers.
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Google Ads tightens policy for gambling advertisers
Google tightens Circumventing Systems policy for gambling ads. Learn about material changes, recertification, and consequences.
