Similar Audiences

Posts

• Adwords rolls out Custom Intent Audiences

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • LinkedIn

  • Nov 17, 2017

  On the Google Display Network, Google is rolling out custom intent audiences that enable advertisers to target “people who want to buy the specific products you offer–based on data from your campaigns, website and YouTube channel.” "There are two flavors of custom intent audiences. In one variation, advertisers

• 1 min read

  Doubleclick Bid Manager allows now more control on the similar audiences

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • LinkedIn

  • Nov 17, 2017

  Doubleclick announced today that advertisers will be able to define the reach of the similar audiences based on the first-party audiences. This new feature was introduced in DBM and allows advertisers to target "more similarity", "balanced" or "more reach audiences". For the advertisers