Adwords rolls out Custom Intent Audiences

On the Google Display Network, Google is rolling out custom intent audiences that enable advertisers to target “people who want to buy the specific products you offer–based on data from your campaigns, website and YouTube channel.”

“There are two flavors of custom intent audiences. In one variation, advertisers can create their own based on topics and URLs that people who are likely to be interested in their products read about and visit. The second variation, is machine-learning based and automated,” explained Anthony Chavez, director of product management for AdWords.

The auto-generated custom intent audience lists will be surfaced to advertisers in the Audience Center as an auto-created audience. Google will show reach and performance estimates for each of these audiences.