IAS and DoubleVerify expand Brand Safety controls on Meta platforms
New pre-screening tools from IAS and DoubleVerify aim to enhance brand suitability for advertisers on Facebook and Instagram.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
Posts
Previous Posts-
-
Reddit emerges as a top platform for Holiday Gift Research
Reddit's engaged communities provide shoppers with authentic gift advice, driving purchasing decisions this holiday season.
-
Snapchat expands ad reach with new placements in chat and map
Snapchat introduces Sponsored Snaps in Chat and Promoted Places on Snap Map to boost revenue and user engagement.
-
TikTok launches Smart+: AI-powered ad optimization
TikTok unveils Smart+, an AI-driven solution automating ad campaign management across targeting, bidding, and creative elements for improved ROI.
-
Meta unveils AI-powered Video Tools for Facebook and Instagram Ads
New generative AI features Advantage+ enhance video ad creation and optimization for brands on Meta's platforms, improving engagement and performance.
-
TikTok Recharge Coins Free: 5 legitimate ways to earn without spending money
Discover 5 safe methods to earn free TikTok coins. Learn how to recharge your balance through challenges, referrals, and engagement.
-
What does 'Shared With You' mean on TikTok? Mysterious tag explained
Uncover the meaning behind TikTok's puzzling 'shared with you' tag and its impact on user privacy and social connections.
-
Brazil's Supreme Court lifts 39-day ban on X after compliance and R$28.6M fine
X Brasil resumes operations following payment of fines and adherence to court orders, ending a 39-day suspension in Brazil.
-
IAS expands TikTok Brand Safety tools with misinformation detection feature
Integral Ad Science enhances Total Media Quality for TikTok, adding misinformation reporting to boost brand safety measures.
-
EC probes Social Media Giants on recommender systems under DSA
European Commission requests detailed information from YouTube, Snapchat, and TikTok about their algorithmic recommender systems under the Digital Services Act.
-
CJEU limits Meta's data use for ads
Court rules Meta must minimize data for targeted ads, even with user consent. Significant impact on online advertising industry expected.
-
Facebook Ads benchmarks 2024
New data shows improved performance and lower costs for Facebook ads across industries in 2024, bucking search ad trends.
