Meta ad spend returns $4.13 per dollar as AI creative tools roll out at Cannes
Analysis of 1M campaigns: Meta ad dollar returns $4.13, up 25% since 2022. New AI creative, creator hub, and Business Agent tools now expand advertiser options.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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Meta faces federal suit over $50,000-per-speech gag on its own whistleblower
Wynn-Williams filed suit June 25, 2026, citing 15 months under an arbitration gag carrying $50,000 per violation. Can a federal court vacate the interim award?
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YouTube blocks live chat users for up to 24 hours with 6 timeout intervals
Creators can suspend chat participants for intervals from 10 seconds to 24 hours. Moderator roles, spam holds, and 100-plus language support define the system.
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The B2B buying formula LinkedIn says AI just scrambled
LinkedIn research shows 94% of B2B buying groups now use LLMs before contacting sales. AI retrieval and peer-based defensibility now determine who gets chosen.
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Meta, Amazon, LiveRamp: brand control cracks open at Cannes Lions 2026
Meta's auto-enrollment row, Amazon's iHeart streaming deal, the Publicis-LiveRamp identity fallout, and a swift Google spam update close Cannes Lions 2026.
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Meta auto-enrolled REI into AI: what Cannes week revealed about brand control
Covering June 25-26, 2026. A deformed bicycle ad, a £1.6bn UK TV merger, a new shared language for programmatic auctions, and Amazon's expanding commerce data footprint define the final day of Cannes Lions week.
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REI's AI bike ad fiasco reveals a Meta auto-enrollment setting brands missed
REI was auto-enrolled by Meta into an AI image tool without its knowledge, producing a deformed bicycle ad on Instagram that ran for a full week before removal.
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Is Ryanair going soft? The sarcasm that built a brand may be fading
Observers note Ryanair's famously sarcastic social media tone has grown noticeably quieter in 2026, raising questions about the brand's marketing strategy.
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YouTube Shorts removes dislike button, adds heart icon and 2x speed
YouTube Shorts is removing the dislike button and replacing it with a heart icon while adding 2x speed playback and a cleaner player in a June 2026 update.
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YouTube at 7 events this season: VidCon, DreamCon, and what it means for ads
YouTube announced a seven-stop creator event tour for 2026, starting at VidCon Anaheim on June 25, with panels on AI, brand deals, and the platform's algorithm.
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Meta's AV1 codec now runs on most mobile devices for video calls
Meta today detailed how AV1 now powers the majority of mobile devices on Messenger and WhatsApp calls, delivering at least 20% bitrate savings over H.264/AVC.
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Reddit brings AI shopping ads and research tools to Cannes 2026
Reddit today launched four new ad tools at Cannes Lions 2026, with research showing nearly half of shoppers verify AI recommendations on Reddit before buying.
