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The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.

Social

The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.

Social   -   May 03, 2026 Meta forces ad spend disclosure to advertisers starting February 2027
Meta

Meta updates Developer Policy 10.5 and 10.6a, requiring ad-buying solutions to disclose spending and campaign data to end advertisers from February 3, 2027.

Video   -   May 03, 2026 How agencies became Zeta's surprise story in Q1 2026 - and what it costs
Two marketing professionals discussing agency strategy at a laptop, Zeta Global branding

Zeta's agency channel grew sharply in Q1 2026, with holdco brand count up 50% and a new independent deal jumping from zero to eight figures in one quarter.

Snapchat Chat tab showing Experian AI Sponsored Snap with credit advice conversation
Social   -   May 04, 2026 AI Sponsored Snaps let brands chat directly with users

Snap's new AI Sponsored Snaps put brand AI agents inside Snapchat's Chat tab, letting users ask questions and get personalized answers directly from brands.

by Luis Rijo
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Social   -   May 04, 2026 AI Sponsored Snaps let brands chat directly with users
Snapchat Chat tab showing Experian AI Sponsored Snap with credit advice conversation

Snap's new AI Sponsored Snaps put brand AI agents inside Snapchat's Chat tab, letting users ask questions and get personalized answers directly from brands.

by Luis Rijo
Social   -   May 03, 2026 Meta forces ad spend disclosure to advertisers starting February 2027
Meta

Meta updates Developer Policy 10.5 and 10.6a, requiring ad-buying solutions to disclose spending and campaign data to end advertisers from February 3, 2027.

by Luis Rijo
Video   -   May 03, 2026 How agencies became Zeta's surprise story in Q1 2026 - and what it costs
Two marketing professionals discussing agency strategy at a laptop, Zeta Global branding

Zeta's agency channel grew sharply in Q1 2026, with holdco brand count up 50% and a new independent deal jumping from zero to eight figures in one quarter.

by Luis Rijo
Social   -   May 03, 2026 Pinterest's anti-scroll campaign is a bet on real life over likes
Pinterest out-of-home ad showing kids in cardboard costumes with Less screen time headline

Pinterest on May 1, 2026 launched its biggest paid media campaign to date, using OOH, TV, CTV, and cinema to push its users off-screen and into real life now.

by Luis Rijo
Social   -   May 02, 2026 The iceberg below the ad market: what Big Tech Q1 results actually show
Iceberg with Meta, Google, Amazon logos above water, small businesses submerged below

Meta up 33%, Google Search up 19%, Amazon up 24%: millions of SMBs outside agency chains, not large brands, are fuelling platform advertising growth in Q1 2025.

by Luis Rijo
AI   -   May 01, 2026 Meta opens its ad system to Claude and ChatGPT with new AI connectors
Meta command center connecting its ad system to Claude and ChatGPT via MCP.

Meta launched AI connectors letting Claude and ChatGPT manage campaigns, catalogs, and ad signals directly - no developer credentials or API setup required.

by Luis Rijo
Social   -   May 01, 2026 Social media scams cost Americans $2.1B in 2025, FTC finds
FTC bar chart: social media led 2025 fraud losses at $2.1B, ahead of phone, text, and email

The FTC reports Americans lost $2.1 billion to social media scams in 2025, an eightfold rise since 2020, with Facebook ranking as the costliest single platform.

by Luis Rijo
Social   -   May 01, 2026 LinkedIn beats YouTube as top B2B video channel, Wistia report finds
LinkedIn monitor dominates foreground as YouTube screen recedes in a dark office at dusk.

Wistia's 2026 State of Video Report finds LinkedIn surpassed YouTube as the top B2B video channel, with 81% of businesses citing it as their primary platform.

by Luis Rijo
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