Soundcloud - PPC Land

Marketing News - Jun 02, 2018 Video and audio ads in SoundCloud are now available via the AppNexus Marketplace

SoundCloud and AppNexus announced this week a partnership that brings programmatic audio and video ads via the AppNexus Marketplace. Advertisers using DSP`s have now access to the SoundCloud's millennial and Gen Z audience. Before, SoundCloud was already available in programmatic via Rubicon. According to AppNexus, SoundCloud has

by Luis Rijo

Marketing News - May 31, 2018 Google rolls out globally audio ads in DoubleClick Bid Manager

Google yesterday announced the rollout of audio ads to all DoubleClick Bid Manager customers globally. Audio Ads were in beta until yesterday. DBM (Doubleclick Bid Manager) is connected with Google Play Music, Spotify, SoundCloud and TuneIn. Pandora will come soon, wrote Jean-Claude Homawoo, Product Manager at DoubleClick/Google. Via DBM,

by Luis Rijo

Marketing News - Jul 10, 2017 Soundcloud fires 40% of the staff

Soundcloud just fired 173 people of its 420 staff working force, according to The Drum. London and San Francisco offices were closed. Remaining offices are New York and the headquarter in Berlin. Alex Ljung said in a blog post that this was a cost reduction and a control of SoundCloud’

by Luis Rijo