SoundCloud and AppNexus announced this week a partnership that brings programmatic audio and video ads via the AppNexus Marketplace. Advertisers using DSP`s have now access to the SoundCloud’s millennial and Gen Z audience. Before, SoundCloud was already available in programmatic via Rubicon.
According to AppNexus, SoundCloud has 15 and 30-second pre-roll and in-feed audio and video spots available. Advertisers can target demographic, behavioural, and contextual targeting. 90% of SoundCloud’s audience is on mobile.
“As the first place for listeners who want to discover what’s new and next in music, SoundCloud has a community of highly engaged and influential tastemakers, and we want advertisers to be able to reach this audience through easy, full service solutions,” said Chris Blackburn, Head of Global Sales and Partnerships, SoundCloud. “We’re eager to leverage the strength of AppNexus’ global multi-format open marketplace and robust technologies to deliver a new solution to advertisers as we continue to expand our programmatic offering.”
“AppNexus is thrilled to partner with SoundCloud as it continues to evolve its programmatic business,” said Michael Rubenstein, President, AppNexus. “Audio and video formats present a compelling opportunity for advertisers, who will now be able to reach SoundCloud’s community of young influencers and engage them with targeted advertisements through the AppNexus Marketplace.”
SoundCloud’s ad-supported offering is available in nine markets. Soundcloud is the world’s largest open audio platform with over 180 million tracks available. AppNexus says that SoundCloud is the first choice for creators and listeners to share and discover the world’s music and audio, with over 60% of the audience comprised of the millennial generation.