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Marketing News   -   Feb 06, 2018 comScore launches new audience segments in OTT and console gaming

comScore today announced that it has expanded its Activation solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video on demand (SVOD). There are 21 new segments based on their overall streaming and console gaming intensity, as well as their consumption of leading OTT services. "With

by Luis Rijo
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