comScore today announced that it has expanded its Activation solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video on demand (SVOD). There are 21 new segments based on their overall streaming and console gaming intensity, as well as their consumption of leading OTT services.
“With more than 58 million homes viewing an average of 59 hours of OTT content each month,* it has become a greater challenge for media buyers and sellers to engage this growing audience,” said Dan Hess, chief product officer at comScore. “We’ve combined insights from across our extensive cross-platform footprint to develop these new segments, which enable our clients to reach these viewers through other content they consume.”
According to comScore, the new segments are available or coming soon to Adobe Audience Manager, AppNexus, LiveRamp IdentityLink Data Store, Neustar IDMP, and Tru Optik.