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True View

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  • 1 min read

    Brand Safety: Google is manually reviewing all channels within Google Preferred inventory on Youtube

    Luis Rijo
    • • True View

    Google announced today that is changing Google Preferred on Youtube "so that it not only offers the most popular content on YouTube, but also the most vetted." Google created "Google Preferred to surface YouTube's most engaging channels and to help Google's customers easily

  • 2 min read

    TrueView (Youtube) metrics

    Luis Rijo
    • • Measurement • Metrics • True View

    What metrics can you analyze when you run advertising campaigns on Youtube (via Adwords or DBM)? See here the reportable metrics when you do a TrueView campaign: Generic Metrics Impressions See the definition for impressions here. Clicks (TrueView) The number of clicks on the ad on the TrueView ad. The