Tune

Tune released a guide to help advertisers with online tracking in a post-ITP 2.0 world. Tune says client-side tracking is dead, and the third-party cookie died with it. According to Tune, tracking is much more difficult since Firefox released an Enhanced Tracking Protection (October 2018) and Safari unveiled ITP

Google Measurement Partners is a new program where Google did partnerships to offer brands a variety of options to measure their advertising media. Google Measurement Partners has more than 20 verified partners that measure viewability, reach, brand safety, brand lift, sales lift, app attribution, and marketing mix modeling. Google says