Spotify pilots new advertising exchange platform focusing on video inventory, partnering with The Trade Desk to expand automated ad offerings.

Innovid expands its Harmony Initiative with LG Ad Solutions, promising increased efficiency and ROI in connected TV advertising.

FuboTV introduces standalone subscriptions for FanDuel Sports, NBA League Pass, and Paramount+ Without base plan requirement.

IAB Tech Lab's "Ad Format Idol" initiative aims to standardize Connected TV ad formats, addressing key industry challenges.

Nielsen launches deduplicated measurement for YouTube CTV ads across mobile and desktop devices in India, enhancing ad analytics.

Google rolls out features to help voters access polling locations, candidate information, and combat AI-generated content ahead of November election.

Nielsen's latest TV viewing data shows streaming decline in Mexican households as traditional platforms maintain dominance.

Google introduces new Performance Max tools including asset experiments, AI video enhancements, and improved campaign management for 2025.