Netflix expands ad capabilities, reports 150% increase in upfront commitments
Netflix announces major enhancements to its advertising platform and significant growth in upfront ad sales for 2024.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Nielsen report reveals Streaming Surge in Mexico's TV viewing landscape
Nielsen's The Gauge for Mexico shows streaming reached 19.7% of TV viewing in July 2024, with YouTube leading growth.
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Streaming dominates TV Viewing in July, Nielsen's The Gauge reports record share
Nielsen's latest The Gauge report shows streaming reached 41.4% of TV viewing in July, with YouTube breaking 10% share.
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Oracle Audiences to Sunset in Display & Video 360: Key Changes Ahead
Google's Display & Video 360 to remove Oracle audiences and introduce new features for enhanced advertising efficiency.
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Amazon enhances streaming TV ad transparency with show title reports
Amazon expands content transparency reports for Streaming TV ads, now including show title breakdowns for Prime Video and Freevee.
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FuboTV: The Sports-Centric Streaming Service Challenging Industry Giants
Explore FuboTV's extensive sports offerings, recent legal actions, and position in the competitive streaming landscape.
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CTV emerges as key channel for engaging black American audiences, study shows
New research reveals Connected TV's potential for personalized advertising to Black American viewers, driving engagement and action.
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Demand Gen Ad Specs
Explore the technical specifications for Demand Gen campaigns, covering image, video, and text requirements for effective ads.
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Understanding Demand Gen Placements
Explore Demand Gen placements, Google's approach to serving visual ads across YouTube, Discover, and Gmail platforms.
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Google to implement Limited Ad Serving policy on YouTube starting September
Google announces changes to its Limited Ad Serving policy, affecting YouTube advertisers from September 2024 to 2026.
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Go Addressable unveils research on addressable TV's Impact on Young Adults
New study reveals 80% of adults 18-34 watch both linear and streaming TV, highlighting addressable TV's importance.
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YouTube expands fewer, longer ad breaks on CTVs for better viewing
YouTube's updated ad strategy aims to reduce interruptions and increase viewer engagement on connected TVs.
