Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

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Video - Nov 01, 2024 Nielsen achieves MRC Approval for first-party streaming data integration in TV Ratings

MRC grants Nielsen historic approval to integrate streaming data with TV ratings, marking first accredited person-level measurement solution.

Social - Nov 01, 2024 Internal leaks reveal Twitch's content moderation crisis

Amid mounting controversies and leaked internal communications, streaming giant implements sweeping content classification changes.

Display - Nov 04, 2024 Google Ad Manager unveils curation tools to streamline agency operations

New curation features in Google Ad Manager help agencies optimize workflows and improve audience targeting across digital platforms.

by Luis Rijo

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Display - Nov 04, 2024 Google Ad Manager unveils curation tools to streamline agency operations

New curation features in Google Ad Manager help agencies optimize workflows and improve audience targeting across digital platforms.

by Luis Rijo

Video - Nov 01, 2024 Nielsen achieves MRC Approval for first-party streaming data integration in TV Ratings

MRC grants Nielsen historic approval to integrate streaming data with TV ratings, marking first accredited person-level measurement solution.

by Luis Rijo

Social - Nov 01, 2024 Internal leaks reveal Twitch's content moderation crisis

Amid mounting controversies and leaked internal communications, streaming giant implements sweeping content classification changes.

by Luis Rijo

Data - Nov 01, 2024 YouTube streamlines Third-Party Measurement controls for Display & Video 360 platform

Google announces self-service enablement for YouTube's third-party measurement partners, enhancing advertising analytics automation.

by Luis Rijo

Search - Oct 30, 2024 Alphabet Q3 Revenue soars 15% to $88.3B as AI powers Search and Cloud growth

Google parent Alphabet reports strong Q3 2024 results with AI driving search innovation and cloud revenue up 35% to $11.4B year-over-year.

by Luis Rijo

Video - Oct 27, 2024 Nielsen launches YouTube CTV ad measurement with cross-device tracking in Thailand

Nielsen expands YouTube advertising measurement in Thailand, offering deduplicated tracking across CTV, mobile and desktop devices.

by Luis Rijo

Video - Oct 27, 2024 Spotify launches ad exchange, partners with The Trade Desk for video

Spotify pilots new advertising exchange platform focusing on video inventory, partnering with The Trade Desk to expand automated ad offerings.

by Luis Rijo

Video - Oct 27, 2024 LG Ad Solutions joins Innovid's Harmony initiative to optimize CTV advertising

Innovid expands its Harmony Initiative with LG Ad Solutions, promising increased efficiency and ROI in connected TV advertising.

by Luis Rijo