Search Featured Google allows Personalized Ads for Social Casino Games starting December 2024 Google updates its Personalized Ads policy to permit personalization for social casino game App campaigns, effective December 4, 2024.
Display Google Ad Manager unveils curation tools to streamline agency operations New curation features in Google Ad Manager help agencies optimize workflows and improve audience targeting across digital platforms.
Video Nielsen achieves MRC Approval for first-party streaming data integration in TV Ratings MRC grants Nielsen historic approval to integrate streaming data with TV ratings, marking first accredited person-level measurement solution.
Social Internal leaks reveal Twitch's content moderation crisis Amid mounting controversies and leaked internal communications, streaming giant implements sweeping content classification changes.
Data YouTube streamlines Third-Party Measurement controls for Display & Video 360 platform Google announces self-service enablement for YouTube's third-party measurement partners, enhancing advertising analytics automation.
Search Alphabet Q3 Revenue soars 15% to $88.3B as AI powers Search and Cloud growth Google parent Alphabet reports strong Q3 2024 results with AI driving search innovation and cloud revenue up 35% to $11.4B year-over-year.
Video Nielsen launches YouTube CTV ad measurement with cross-device tracking in Thailand Nielsen expands YouTube advertising measurement in Thailand, offering deduplicated tracking across CTV, mobile and desktop devices.
Video Spotify launches ad exchange, partners with The Trade Desk for video Spotify pilots new advertising exchange platform focusing on video inventory, partnering with The Trade Desk to expand automated ad offerings.
Video LG Ad Solutions joins Innovid's Harmony initiative to optimize CTV advertising Innovid expands its Harmony Initiative with LG Ad Solutions, promising increased efficiency and ROI in connected TV advertising.
Video FuboTV launches standalone Premium Sports streaming without base plan requirement FuboTV introduces standalone subscriptions for FanDuel Sports, NBA League Pass, and Paramount+ Without base plan requirement.
Video IAB Tech Lab launches CTV Ad format standardization initiative IAB Tech Lab's "Ad Format Idol" initiative aims to standardize Connected TV ad formats, addressing key industry challenges.
Video Nielsen expands YouTube CTV ad measurement in India with cross-device analytics Nielsen launches deduplicated measurement for YouTube CTV ads across mobile and desktop devices in India, enhancing ad analytics.
Data Google and YouTube launch Election Tools for US Voters Google rolls out features to help voters access polling locations, candidate information, and combat AI-generated content ahead of November election.
Video Mexico streaming share drops to 21.5% in September, Nielsen reports Nielsen's latest TV viewing data shows streaming decline in Mexican households as traditional platforms maintain dominance.
Display Featured Google Performance Max adds AI asset testing and Video Enhancement features for 2025 Google introduces new Performance Max tools including asset experiments, AI video enhancements, and improved campaign management for 2025.
Video Disney extends Magnite ad tech partnership, expands into Latin American markets Disney renews two-year partnership with Magnite for programmatic advertising, adding LATAM markets, live sports and podcast monetization.
Video X rolls out new AI-powered advertising platform New X advertising platform introduces automated targeting and ROI optimization for small businesses, eliminating manual controls.
Video YouTube launches 24 new features: Playback Controls, Sleep Timer, and Playlist Tools Major YouTube update brings fine-tuned playback speed, collaborative playlists, and sleep timer across web, mobile, and TV platforms.
Display Sovrn eliminates SSP Revenue share, publishers save 48% on ad tech fees Revolutionary pricing model helps publishers retain more revenue from programmatic advertising through flat CPM fees.
Data TikTok Study: Brand Awareness boosts Performance Marketing ROI by 286% New research reveals synergy between brand building and performance marketing on TikTok, challenging traditional strategies.
Video Spotify expands music videos beta Spotify rolls out music videos beta to 85 additional markets, boosting artist-fan engagement for Premium subscribers worldwide.
Data Yahoo expands identity solutions to CTV and publishers, boosting ad targeting Yahoo enhances digital advertising capabilities with Identity Solutions for CTV and expanded publisher availability via major SSPs.
Search Featured Google halts US Election Ads after polls close: 2024 Policy Update Google announces temporary pause on US election-related ads post-voting in 2024. Learn about new policy impacts and exceptions.
Video YouTube shakes up pricing: introduces Premium Lite and hikes standard rates YouTube introduces Premium Lite in select countries and raises standard Premium prices globally, reshaping its subscription model.
Data Featured Google Ads simplifies Video Experiments to boost creative performance New feature streamlines setup for Video consideration and reach experiments, enabling data-driven optimization of YouTube ad creative.
