Apple Ads gives Brazil 76 paid subscribers per $1,000, US gets 15
Adapty's yearlong study of 8,000-plus apps found cost per paying subscriber varies 28 times by country, from 13 dollars to 362 dollars for the same ad channel.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Ten European media groups launch ad marketplace against 80% Google grip
Ten founding partners pool inventory and telco data as platforms capture 90% of Europe's ad growth, per the coalition. A September 2026 pilot tests demand.
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HUMAN Security kills NewsJunkie CTV fraud scheme hitting 2 billion bids daily
Satori researchers found one seller alone spoofed nearly two billion bids daily, exposing how SSAI and residential IPs disguise fraud as premium CTV content.
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VAB isolates 42% revenue gap between authenticated TV viewers and others
Sourced from Experian research on cookieless environments, the figure now anchors a standalone VAB Insights email to marketers ahead of Upfront negotiations.
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DuckDuckGo blocks YouTube ads by default on iPhone, Windows, Mac
The feature relies on uBlock Origin's filter lists and is already default for iPhone, Windows and Mac users, with the Android rollout timing still unannounced.
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Fubo gives Alisa Bowen the CEO job as Gandler exits after 11 years
Bowen spent nearly a decade at Disney, most recently leading Disney+, before this July 9 appointment took effect. Shareholders vote on her board seat July 28.
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Google adds How this ad was made AI labels 24 days before EU deadline
The panel covers Search, YouTube and Discover ads edited with generative AI tools, arriving weeks before EU rules force synthetic content disclosure globally.
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CTV wins budget but not trust as 62% of buyers doubt claims, Jamloop
Half of 120 surveyed marketers raised CTV budgets, yet just 39% feel confident defending the spend. Over 70% would invest more if measurement proof improves.
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Criteo takeover bid tests private equity's appetite for ad tech
Vista Equity and Quinti Capital bid for Criteo at a 50 percent premium while IAS installs a new CEO and Europe's digital ad market hits 131.1 billion euros.
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YouTube brings Jewels gifting to Japan, cuts Super Stickers access
Enabling Jewels gifts automatically switches off Super Stickers on the same channel, and payouts carry no fixed revenue share for the country's YPP creators.
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WBD forces ad convergence across siloed units, unifies planning in Q3
Six named AWS services, including Bedrock AgentCore and SageMaker, run the new platform, with unified planning due in Q3 and order management to follow in Q4.
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Messi generates 6.2 billion World Cup views, beating Ronaldo's 5 billion
Home Depot logged 91 airings while iSpot and Tubular Labs tracked ad recall and creator reach across TV and social through July 8, with more data still to come.
