The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Roku crossed 100 million streaming households and disclosed for the first time a full financial breakdown of its advertising and subscription segment revenues.
Moloco launched Performance CTV on April 15, bringing mobile-grade measurement and real-time AI optimisation to connected TV for app marketers across the globe.
Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape advertising in 2026.
Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape advertising in 2026.
Roku crossed 100 million streaming households and disclosed for the first time a full financial breakdown of its advertising and subscription segment revenues.
Moloco launched Performance CTV on April 15, bringing mobile-grade measurement and real-time AI optimisation to connected TV for app marketers across the globe.
Magnite and AMC Global Media unify linear and streaming programmatic access under a single ClearLine entry point ahead of the 2026-27 upfront buying season.
Jomboy Media and Fubo launched a first-ever 24/7 creator-led sports channel on April 15, timed to baseball season, available to all FuboTV base plan subscribers
Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.
iSpot's Outcomes ADvantages debut: Home Depot's ESPN college football ads reached 74% of U.S. households and drove a 42% in-store visit conversion lift in 2025.
Primis logged production bidder responses and found the full VAST XML already in browser memory, removing the need for any Prebid Cache replacement by April 30.
