The week of May 11-17, 2026 compressed upfront presentations, TikTok's MCP launch, ChatGPT's global ad expansion, Amazon's shopping AI merger, and a Starlink surveillance investigation into seven days.

YouTube's May 2026 Creator Marketing Playbook publishes data on long-term ROAS, audience exclusivity, and AI-powered tools for brand-creator ad campaigns.

The European Football Alliance brings at least 18 live games to Fubo Sports Network FAST channel, reaching millions across U.S. and Canada starting May 2026.

Austria's digital ad market grew 9.2% in 2025, but 86% of budgets flowed to global platforms, leaving just 266 million euros for local publishers and media.

The Trade Desk Q2 2026 Kokai release adds AI optimisation controls, CTV pause ads, Sincera inventory signals, Deal Desk upgrades, and omnichannel insights.

Amazon, Disney, Netflix, NBCU and Fox stage 2026 upfronts as OpenAI adds audience targeting, Google rewires Analytics, and CTV fraud climbs 140% year-on-year.

YouTube expands AI likeness detection beyond the Partner Program to all eligible creators aged 18+, enabling face scan requests and privacy removals in Studio.

After 4.5 years of speculation, Amazon MGM Studios confirmed on May 14, 2026 that James Bond auditions have begun, with Nina Gold tapped to find the new 007.