Google gives African indie studios 1 million dollars, 27 days to apply
Each studio can receive 50,000 to 200,000 dollars, and the application window closes at noon UTC on July 31, leaving 26 days for eligible teams to submit it.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Viaplay exits Netherlands, sells Dutch unit to DPG Media for 142M euros
The EUR 142 million deal with Videoland covers a unit that generated EUR 149 million in net sales during 2025, still pending regulatory and lender approval.
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Same ad slot bid twice: DataBeat finds 46% auction duplication at top SSPs
Tier 1 SSPs average 1.31 intermediaries per domain, and reseller-only paths hit 35.67% in June. The same impression can enter one auction from two directions.
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Amazon faces ACCC suit as OpenAI opens the books on ad proof
Australia sues Amazon over ads forced on 850,000 Prime subscribers as OpenAI signals third party measurement and Google adds Gemini text to AdSense pop ups.
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NFL streaming reaches 76% of fans as WNBA viewership jumps 56%
VAB's June 2026 report tracks streaming gains across 15 leagues for five audience groups, from Hispanic to LGBTQ viewers, ahead of fall upfront negotiations.
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Australia's ACCC sues Amazon over ads forced on 850,000 Prime subscribers
Federal Court filing alleges five unfair terms hit over 1 million annual subscribers. Amazon faces penalties, redress orders, and accessorial liability claims.
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Comcast breaks up as the traffic model dies and CTV measurement divides
Comcast splits NBCUniversal via tax-free spin; Cannes declares the traffic model dead; CTV completion rates challenged; AI executes first autonomous media buy.
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Comcast exits NBCUniversal and Sky in 12-month tax-free spin
NBCUniversal takes Sky, holds a 19.9% Comcast stake for 12 months post-close. FreeWheel and the UK broadcaster marketplace face a structural ownership shift.
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CTV's 98% completion rate is automatic, not earned, Lake warns buyers
Non-skippable CTV formats make 98% completion automatic, not earned. Chasing this KPI directs spend toward cheapest inventory, not the best streaming audiences.
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VAB data: Netflix and Hulu viewers 49% more engaged than YouTube on CTV
A TVision study across 21 platforms finds premium video delivers 14% higher attention than YouTube on CTV. Impression quality gaps now influence media planning.
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TiVo report: daily viewing jumped nearly 1 hour to 5.2 hours in Q4 2025
Survey of 4,493 adults: sports viewers need 2.7 services per season; AVOD/FAST at 70%. Pay TV sports reliance rose 18 points, challenging streaming ad buyers.
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YouTube gains Peacock for $16.99 a month without YouTube TV
Peacock Premium Plus lands in YouTube Primetime Channels as a standalone plan at $16.99 a month. No YouTube TV required. A cheaper ad tier follows this summer.
