Video News
Amazon launches Prime Video Ads
Amazon launched Prime Video ads this month in the U.S., followed by the U.K., Canada, Germany, and Austria in February 2024.
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video News
Amazon launched Prime Video ads this month in the U.S., followed by the U.K., Canada, Germany, and Austria in February 2024.
Display News
Google yesterday announced an update to the Display & Video 360 API, introducing new features and enhancements that aim to streamline programmatic workflows and expand targeting options for advertisers.
Video News
Fubo today announced a minority investment in Bare Knuckle Fighting Championship (BKFC), the world’s fastest-growing combat sports. The investment was revealed today and includes Fubo Co-founder and CEO David Gandler joining BKFC’s board of directors.
Video News
According to Google, there were over 300M views of videos related to the topic of tabletop roleplaying games in 2023.
Data News
Nielsen and Fox yesterday announced a multi-year renewal agreement. This agreement expands Nielsen's involvement with FOX, ensuring that the company will continue to measure all FOX properties across broadcast, cable, and free streaming.
Data News
Under the terms of the agreement, Comscore will provide Nexstar with measurement metrics across Nexstar’s local TV, broadcast, network, and digital businesses.
Display News
Google Ads this week announced it will suspend buying on apps that use multicall tactics to evade its detection systems. This change started yesterday.
Video News
Perion today announced that it has integrated its Vidazoo video monetization platform with Amazon Publisher Services (APS).
Display News
OpenX and StackAdapt this week announced a partnership to help political advertisers reach their target audiences programmatically across CTV, mobile, web, and display.
Video News
Disney+ and Apple Vision Pro have announced a partnership that will bring an unprecedented level of immersion and storytelling innovation to Disney+ subscribers.
Video News
The report reveals that advertisers are turning to programmatic advertising in 2024 with 62% expected to increase year-over-year investment.
Video News
A new study from LG Ad Solutions found that most CTV users are ready for a more integrated shopping experience on their TVs.
Data News
In a bid to enhance enforcement of the EU User Consent Policy (EU UCP) for audience and measurement solutions, Google announced new updates to consent mode for Google Ads, Google Marketing Platform, and Google Analytics.
Video News
Apple this month launched Apple Vision Pro, a mixed reality (MR) device. Apple Vision Pro is a new entertainment device that delivers an immersive and captivating experience.
Video News
Google this week announced a number of new features and devices for its Cast platform, making it easier and more convenient than ever to stream media from Android devices to other screens.
Display News
Google Play is expanding its support for real-money games (RMG) this year, including game types and operators not covered by an existing licensing framework. The company will begin supporting RMG apps in India, Mexico, and Brazil in June, with plans to expand to more countries in the future.