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White Ops

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  • 1 min read

    Telaria partner with White Ops to prevent to prevent invalid and fraudulent traffic

    Luis Rijo
    • • White Ops

    Telaria last month announced a partnership with White Ops to prevent invalid and fraudulent traffic from entering the bid process for any demand-side platform (DSP) transacting on Telaria’s Video Management Platform (VMP). Telaria says that every ad request on Telaria’s VMP, across all screens and formats, will

  • 1 min read

    Adobe Advertising Cloud will start scanning connected TV inventory for invalid traffic

    Luis Rijo
    •

    Adobe Advertising Cloud is widening its integration with White Ops to detect advertising fraud on connected TV inventory, Adobe announced last month. Adobe says the partnership will help ensure that all video inventory available on Adobe Advertising Cloud is scanned by White Ops, which will provide independent third-party bot