Xaxis this week announced the launch of its new Short-Form Video product in the Asia-Pacific market. The new Short-Form Video product is a partnership with Sizmek that includes a mobile-first six-second ad format with added social sharing function and emotional engagement metrics. Xaxis' clients
GroupM yesterday named Tim Castree as North America new CEO. GroupM says Castree will be charged with further improving the competitiveness of the business and delivery to clients in the US and Canada. GroupM’s agencies include Mindshare, MediaCom, Wavemaker, Essence, m/Six and Xaxis. Tim Castree is now reporting
Six-second video ad format, the new Short-Form Video product is the first of its kind to offer a solution outside of YouTube and Facebook, opening up programmatic opportunities across Twitter, Snap, Spotify, and Global.
