Xaxis this week announced the launch of its new Short-Form Video product in the Asia-Pacific market. The new Short-Form Video product is a partnership with Sizmek that includes a mobile-first six-second ad format with added social sharing function and emotional engagement
Xaxis’ clients can run campaigns across a selection of premium publishers including Unruly’s marketplace, Spotify, Rakuten Viber, and Dailymotion.
Xaxis says that worked closely in partnership with Sizmek to create this new style of social advertising, giving an edge over current ad options and allowing advertisers to capitalize on evolving consumer behavior.
“Long gone are the days when advertisers could simply rely on goodDeepika nikhilender, SVP APAC at XAXIS
creative and a big budget. Today, brands look to maximize reach by
scaling on digital platforms, but genuine engagement remains
elusive. Our new ad format has already proven incredibly effective in
terms of high-impact brand recall, giving our clients a huge
competitive advantage in this market. By adding social sharing and
emotional engagement functions for the first time, we have pioneered
a distinct way for outcome-driven brands to optimize and measure
their campaign results.”