TikTok Ads launches a plugin for WooCommerce

TikTok Ads this month announced the integration with WooCommerce, the open-source commerce solution built on WordPress.

TikTok launched a plugin enabling WooCommerce merchants to sync the store catalog and install a TikTok pixel for campaign performance tracking.

The sync of WooCommerce product catalog to TikTok enables advertisers to use catalog-based ad formats like Collection Ads and Dynamic Showcase Ads.