By Luís Daniel Rijo — Nov 6, 2019

Tim and Chris Vanderhook buy back Viant – Adelphic DSP

Viant co-founders, Tim and Chris Vanderhook, are taking back control of the ad tech company Adelphic from Meredith Corporation, Viant announced this week. Financial terms were not disclosed.

The transaction includes the 60% of Viant that Meredith Corporation acquired via the Time Inc. acquisition in January 2018. In addition, both companies agreed to extend their long-standing commercial data agreement.

“We want to thank Meredith for their stewardship and on-going data partnership,” said Viant CEO and Co-Founder Tim Vanderhook. “Our new independence will allow us to further expand our identity resolution capabilities by creating additional partnerships similar to what we’ve accomplished with Meredith. Our current momentum speaks volumes for our outstanding team and the incredible opportunity that exists in this industry.”

Recent ad tech acquisitions include ROKU buying dataxu, AT&T buying AppNexus, Zeta buying Sizmek DSP (previous Rocket Fuel), Oracle buying Grapeshot, and Amazon buying Sizmek adserver.

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