Top signals dimensions now available for Target ROAS and Maximize conversion value campaigns
Google this month introduced new dimensions - top signals used in bidding - in Google Ads bid strategy reports, for campaigns using Target ROAS and Maximize conversion value.
Top signals include device type, location, day of week, time of day, keywords, remarketing and customer match lists.
Google says the introduction of the new reporting dimensions provides advertisers more transparency into the factors that drive campaign performance.
Top signals dimensions were already available for campaigns using Target CPA and Maximize conversions bidding. Now, top signals dimensions are also available for Target ROAS and Maximize conversion value bidding.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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