Twitter rolls out Search Keywords Ads

Twitter last week rolled out Search Keywords Ads to all advertisers as a beta test. According to Twitter, advertisers can now bid to insert Promoted Tweets solely among specific search results.

Search Keywords Ads are a new Conversion ‘campaign objective’ in the Twitter Ads interface.

Search Keywords Ads campaigns are optimizing only for conversions to advertiser websites, and they require the integration of the Twitter Pixel or Conversion API (CAPI).

Twitter says Search Keywords Ads differ from other Twitter Keywords campaigns in that they only reach people who are searching for targeted terms when they are searching, offering a stronger signal of intent.