AppsFlyer analyzed 250 media networks, with a minimum of 20,000 attributed installs, and built a Performance Index based on 6 billion installs of 5500 apps, which counted together 80 billion sessions.
The AppsFlyer Performance Index contains data for the first semester of this year. Results are filtered by world regions (North America, Latin America, Eastern Europe, Western Europe, Southeast Asia, Indian Subcontinent and North Pacific Asia), by gaming and non-gaming, and by device (iOS and Android).
Top Ad Networks for Non-Gaming Ads
On non-gaming apps, Facebook (in first place) and Google Adwords (in second place) are the best apps to do advertising. Then we have Search Ads on Apple (third place), Twitter, AdColony (ex Opera), Vungle, AppLovin, MundoMedia, YouAppi (native) and Cheetah Mobile.
Top Ad Networks for Gaming Ads
On gaming apps, Facebook and Google Adwords are still the first apps where to advertise, but the other eight are different: ironSource, MundoMedia, InMobi, Twitter, AppLovin, Search Ads Apple, Taptica, and Tapjoy.
Other Top Performer Ad Networks
MoBrain, StartApp, RevMob, AppLift, UnityAds, Motive, Display.io, Vungle, Fyber, Chartboost, Yahoo Gemini, Liftoff, DigitalTurbine, ADACTION, Snapchat, GlobalWide Media, Adperio, Crobo, Glispa, My.com, Chartboost, Yandex, United, Yeahmobi, Mobvista, Leadbolt, TaskBucks, DataBack, SeventyNine, SVG Media, Affle, Art of Click, LINE Ads Platform, ADPICK, .Games, FIVE, Smart-C by Adways, Appier, Moca Technology, Smart News, Yahoo Japan, Seed App, Nend, NSwitch, Appnext.