Nielsen and Comcast announced the expansion of their relationship to include digital measurement of Comcast’s Xfinity Stream app and web portal. Through this agreement, Xfinity TV audiences watching programming on computers and mobile devices will be included in aggregate in Nielsen Digital in TV Ratings and Digital Content Ratings.
“We’re excited to continue to expand our relationship with Comcast to include measurement of Xfinity TV’s digital audiences. Providing trusted, comparable metrics that help the industry monetize audiences across platforms is central to Nielsen’s Total Audience mission and we’re thrilled to work alongside clients like Comcast who are leaning intoPeter Bradbury, EVP of National Client Solutions at Nielsen
Cable television viewership across Xfinity TV set-top boxes including the X1 platform is currently included in Nielsen’s National and Local ratings. Digital in TV Ratings measurement of the Xfinity Stream app and web portal will bring computer and mobile viewing of Xfinity into linear currency as well, providing advertisers and publishers with a more comprehensive view of the audiences connecting with their content and brand messages.
According to Nielsen, beyond linear measurement, Xfinity Stream’s inclusion in Nielsen Digital Content Ratings will help to showcase the value and incremental reach of its audiences. This complete view into how people watch content across linear and streaming platforms will help media owners and advertisers understand how audiences engage with content across the Xfinity TV platforms.
“People are consuming content differently and across a variety of screens. With this expanded relationship, our aim is to provide marketers with a more holistic viewMarcien Jenckes, President, Comcast Cable Advertising
intohow people are engaging with content and foster better exchanges between marketers and consumers.”