Yahoo DSP integrates Hivestack SSP

Yahoo last week announced the integration of Hivestack in Yahoo DSP. Advertisers and agencies using Yahoo DSP can now buy Hivestack’s DOOH inventory through real-time bidding (RTB) transactions via open exchange and private marketplace (PMP) deals.

“The evolving programmatic DOOH landscape has created numerous opportunities for brands, advertisers and media owners to leverage the channel to drive meaningful and measurable connections with audiences across the globe. We are thrilled to have the opportunity to integrate with the Yahoo DSP to facilitate seamless, efficient experiences for omnichannel marketers to transact across DOOH programmatically, providing access to premium global DOOH inventory and data,” said Bruno Guerrero, COO at Hivestack.

According to Yahoo, advertisers and agencies can immediately access Hivestack’s global DOOH inventory through the Yahoo DSP.