Backpack Media bets on student life stages to unlock Kargo partnership
Backpack Media and Kargo launch exclusive deal combining education first-party data with high-impact creative formats to reach Gen Z at purchasing moments.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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OpenAI tripled its web crawl after GPT-5 - but ChatGPT users may be declining
New log file analysis of 7 billion OpenAI bot events reveals a 3.5x surge in OAI-SearchBot activity after GPT-5, while ChatGPT user-driven events dropped 28%.
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Google's search chief reveals the real shape of AI Mode, Maps and agents
Nick Fox, Google SVP for Search and Maps, explains query fan-out, agentic restaurant booking, personal intelligence, and why ads stay labeled in AI search.
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Google Business Profile is now a data layer that feeds AI, Maps and Search
Google's April 2026 GBP updates - recurring posts, review moderation, Ask Maps AI - reveal how business profiles now feed search rankings and Gemini results.
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LG and Teads renew CTV HomeScreen exclusivity, adding Italy, Greece, and APAC
Teads and LG Ad Solutions renew exclusive CTV HomeScreen partnership in Europe and APAC, adding Italy, Greece, Cyprus, and new Asian markets via self-serve.
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Google's Liz Reid on who will own search as AI rewires how people query
Google's head of search Liz Reid explains AI Overviews, longer queries, ad monetization, and the future of search in a Bloomberg Odd Lots podcast interview.
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Amazon, Meta, Microsoft, Salesforce and Stripe join UCP Tech Council
Amazon, Meta, Microsoft, Salesforce, and Stripe join the UCP Tech Council today, expanding the open standard for agentic commerce beyond its founding members.
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UK Court of Appeal rewrites consent rules for gambling marketing
The UK Court of Appeal overturned a High Court ruling on GDPR consent for gambling direct marketing, setting a new objective standard for data controllers.
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IAB Italia's AI white paper maps the future of marketing in Italy
IAB Italia published its AI white paper on April 13, covering generative AI, the EU AI Act, targeting, hyper-personalisation and the future of Italian marketing
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Spotify turns 20: how a misheard word in a brainstorm became its global brand
Spotify's name started as a brainstorm mishear. Its distinctive green was deliberate. A look at 20 years of brand, design, and product decisions at the platform.
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xpln.ai and TVision team up to scale CTV attention data across channels
xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning.
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Hearst News picks Magnite for high-impact web and CTV ad formats
Hearst News selects Magnite as preferred deal partner for web exit-intent and CTV pause ads, deepening the relationship with a new SpringServe partnership.
