Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
IAB Tech Lab formally named its umbrella agentic advertising initiative AAMP on February 26, clarifying three pillars: execution, protocols, and an Agent Registry launching imminently.
Google's ad scheduling budget pacing change takes effect today. Here is every example, figure, and clarification from Ginny Marvin explained in full.
With Amazon's BSA Agent Policy taking effect in 3 days, an industry expert argues the review cap and new rules are closing the third-party AI data pipeline for good.
A side-by-side look at two SSPs reporting Q4 2025 results within 24 hours of each other exposes a striking paradox: the company talking most loudly about AI is the one losing ground on the scoreboard.
SISTRIX analyzed 100M+ keywords to reveal AI Overviews cut Germany's top position CTR by 59%, cost 265M monthly clicks and target SaaS self-promotional listicles.
WPP posts worst results since Covid, Trade Desk stock drops 16%, PubMatic bets on agentic AI, and Google's Discover update silently kills publisher traffic.
FTC's February 25, 2026 COPPA policy statement shields platforms collecting kids' data for age verification from enforcement - what it means for digital advertising.
The Dutch data protection authority warned on February 12, 2026, that open-source AI agents like OpenClaw pose major risks of data breaches and account takeovers.
Spain's AEPD published a 71-page guide on agentic AI and GDPR compliance, covering prompt injection, memory risks, automated decisions, and data minimization.
A new DAA survey finds 85% of Americans recognize the AdChoices icon - a record high - while 88% expect interest-based ads and 87% back watchdog oversight.
ODDITY Tech reported record full-year 2025 revenue of $810 million while disclosing a severe disruption in user acquisition costs linked to algorithm changes at its largest advertising partner, triggering a stock collapse that has wiped over 66% of the company's market value in a single month.
Google plans to test giving vertical search services top billing in European search results for hotels, flights, and restaurants as EU fine pressure grows under DMA.
