Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9781 Articles

Search - May 17, 2026 Mass arbitration targets Google over alleged billions in ad overcharges

Bronze justice scale weighs ad receipts against Google's monolith in dark courthouse

U.S. law firm Keller Postman launches mass arbitration for businesses buying Google ads since 2016, citing federal antitrust rulings and $728 billion in ad spend.

by Luis Rijo

Social - May 17, 2026 Small businesses storm Capitol Hill over digital ad costs and privacy bills

Small business storefronts dwarfed by floating legislation inside Congress rotunda

Internet for Growth brings small businesses to Washington to push back on rising digital ad costs, state taxes, and privacy rules threatening Main Street jobs.

by Luis Rijo

Audio - May 17, 2026 Vapi closes $50M Series B as voice AI agents hit 1 billion calls

Vapi raised $50M in a Series B led by Peak XV, hitting 1 billion calls and 10x enterprise ARR growth as demand for production-grade voice AI intensifies in 2026.

by Luis Rijo

AI - May 17, 2026 Madhive names Luke Valvano CFO to lead its local media AI push

Madhive appointed Luke Valvano as CFO on May 12, bringing 20+ years of digital and OOH media finance experience to its local DSP and AI advertising platform.

by Luis Rijo

Search - May 17, 2026 Google's search terms report now shows AI intent, not what users typed

AI filter transforming search query text into rewritten intent signals in a dark control room

Google quietly updated its ad group prioritization docs: search terms in AI Mode and AI Overviews may now reflect AI-inferred intent, not real user queries.

by Luis Rijo

AI - May 17, 2026 OpenAI's ChatGPT secretly sent your queries to Meta and Google, lawsuit claims

Glass human head with data streams flowing to dark server obelisks, ChatGPT privacy

A class action filed May 13 in California alleges ChatGPT embedded Meta's Pixel and Google Analytics to relay user queries and identifiers to ad platforms.

by Luis Rijo

Search - May 17, 2026 Brazil's CADE recommends a Google investigation over AI Overviews scraping

Publisher content absorbed into Google AI Overviews as Brazil's CADE recommends probe

A 180-page CADE commissioner opinion recommends a formal antitrust proceeding against Google for using publisher content in AI Overviews without compensation.

by Luis Rijo

DOOH - May 16, 2026 VIOOH brings Canada's biggest DOOH network into programmatic reach

VENDO Media digital billboard beside Canadian highway, DOOH advertising near Toronto

VIOOH and VENDO Media open 550 Canadian digital billboards across 125 markets to programmatic buyers, with 33 screens already enabled for real-time buying.

by Luis Rijo