Amazon freezes 2026 holiday seller fees, cuts inbound windows shorter
Inbound deadlines shift earlier for every shipment type as the $100 upfront fee holds and peak rates add $0.32 per unit. Late stock loses Prime eligibility.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Home screen changes cut app visibility for streamers, Looper Insights finds
Report ties Apple TV interface changes to placement wins and losses for the biggest streaming apps, leagues, and studios fighting for the screen space now.
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Business Insider builds own FAST channel, picks Magnite to run CTV ad sales
Move gives the 38-million-subscriber publisher control over ad serving and demand, testing whether news brands can own CTV infrastructure as streaming grows.
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Marketers still call it SEO as 81% reject GEO pitch, Fractl finds
Buzzword-heavy pitches are the No. 1 vendor red flag for 36% of buyers, while just 27% of teams use any label beyond SEO as AI budgets keep on climbing fast."
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Google loses DMCA bid to treat search scraping like DVD piracy
Judge dismissed both counts against SerpApi on July 20, finding SearchGuard guards ad revenue, not copyright. Google gets 21 days to refile a narrowed claim.
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Amazon kills MX Player brand, folding it into Prime Video for India ad reach
Merger unites 6 of India's 10 most-watched web series in one ad destination, giving marketers shoppable formats and Amazon shopping signals across the catalog.
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Amazon DSP now names the specific retailers its ads drive sales to
Exposure-based rollout uses the Amazon Shopper Panel and extends the April 2026 category breakouts to named stores, but stays limited to the United States.
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German regional publishers gain 30.9% while US news drops 17.1%
Independent regional publishers surged 30.9% as German news logged seven straight months of growth, a gap of nearly 25 points over the declining US market.
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Amazon young adults gain 5% cash back on dorm gear as rewards hit $225M
New home, kitchen and office categories run July 20 to September 15, joining beauty and electronics as Amazon courts Gen Z during its costliest shopping season.
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Amazon says it saved shoppers $50bn on deals and coupons in 2025
Prime hit its 20th US year as the retailer claimed the lowest online prices for a ninth straight year, 14% under rivals. What the numbers leave out matters.
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Amazon Business gains 1.8 million organizations as sales double to $60bn
Sales roughly doubled from the $35bn recorded in December, and 97 of the Fortune 100 now buy through the platform. Where does Amazon Business grow from here?
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Adobe study: workers want creative AI but only 9% use it, waste 400 hours
Workers estimate that 32% of their tasks could improve with creative AI, yet only a third received training, and cost and relevance still block adoption now.
