Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9781 Articles

Search - May 16, 2026 Google vehicle ads in the US now cover ATVs, UTVs and campers

ATV and travel trailer camper with Google vehicle ad data overlays at dusk

Google vehicle ads in the US expand to ATVs, UTVs, RVs and non-motorized trailers in May 2026, adding off-road and recreational inventory to the ad format.

by Luis Rijo

Video - May 16, 2026 86% of Austria's digital ad euros now leave the country

Gold streams drain from Austria's map as digital ad euros flow to global platforms

Austria's digital ad market grew 9.2% in 2025, but 86% of budgets flowed to global platforms, leaving just 266 million euros for local publishers and media.

by Luis Rijo

AI - May 16, 2026 IAB UK: 95% of UK digital ad businesses already use AI - far ahead of the rest

IAB UK report cover showing UK map with AI chip graphic, titled The UK's Hidden AI Engine

IAB UK research shows 95% of digital advertising businesses already deploy AI versus just 16% of UK businesses overall, inside a sector worth £40bn annually.

by Luis Rijo

Retail - May 16, 2026 Amazon Now launches 30-minute grocery delivery across U.S. cities

Amazon Now delivery bag handed to customer by driver in high-visibility vest

Amazon Now delivers groceries and essentials to millions of U.S. customers in 30 minutes, with Prime members paying $3.99 per order and national expansion ahead.

by Luis Rijo

AI - May 16, 2026 Google spam policies now officially cover AI Overviews and AI Mode in Search

Crystalline filter gate blocking spam content from Google AI search results

Google today clarified that spam policies apply to AI Overviews and AI Mode, ending ambiguity over manipulation penalties in AI-generated search results now.

by Luis Rijo

AI - May 16, 2026 The Trade Desk's Q2 Kokai updates: AI controls, CTV pause ads, Deal Desk

Kokai Reach & Frequency panel showing 23% savings rate and 1.45M saved impressions

The Trade Desk Q2 2026 Kokai release adds AI optimisation controls, CTV pause ads, Sincera inventory signals, Deal Desk upgrades, and omnichannel insights.

by Luis Rijo

AI - May 16, 2026 AI search upends publishers: global digital subscriptions grow but fragment

Twenty global digital publishers ranked by subscribers inside a cathedral of media power.

FIPP and WAN-IFRA's 2026 Snapshot finds AI search disrupting referral traffic as bundling and direct audience relationships replace single-title sub models.

by Luis Rijo

AI - May 16, 2026 Your AI chatbot may be sharing your prompts with ad networks

AI chatbot leaking conversation data to Facebook, TikTok and ad networks via data threads

A UC Davis study of 20 popular AI chatbots finds 17 transmit data to third parties, with three leaking plaintext prompts via Microsoft Clarity session replay.

by Luis Rijo