Amazon says it saved shoppers $50bn on deals and coupons in 2025
Prime hit its 20th US year as the retailer claimed the lowest online prices for a ninth straight year, 14% under rivals. What the numbers leave out matters.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Amazon Business gains 1.8 million organizations as sales double to $60bn
Sales roughly doubled from the $35bn recorded in December, and 97 of the Fortune 100 now buy through the platform. Where does Amazon Business grow from here?
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Adobe study: workers want creative AI but only 9% use it, waste 400 hours
Workers estimate that 32% of their tasks could improve with creative AI, yet only a third received training, and cost and relevance still block adoption now.
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AI Digital buys Barcelona agency to feed a studio that cuts 12 weeks to one
Miami consultancy folds a Barcelona team into AI Creative Studio, which since May has cut an 8-to-12-week production process to a first cut in about one week.
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IAS study finds MFA traffic rises 5% on Christmas Eve and Christmas Day
Impressions surge 280% during peak shopping weeks, yet made-for-advertising traffic expands 5% over Christmas, pressuring where marketers place holiday budgets.
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Crunchbase MCP puts 84%-accurate funding predictions in Claude, ChatGPT
Prediction models have anticipated 84% of funding events before they happened. The data draws on 39 billion live signals, now reachable inside MCP-ready agents.
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Jamloop measures 3,224 incremental subscriptions at 365% ROAS on CTV
Household-level holdouts suppress control groups mid-delivery, validated against bidstream. A 30-day window closes before final cost-per-subscriber reads land.
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VAB adds 3 vendors to measurement directory as TV self-grading collapses
Refreshed guide now catalogs 20 vendors including datafuelX and VideoAmp, arriving as Nielsen's currency monopoly and TV's self-grading model both fracture.
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Brussels sets AI labeling rules as data errors quietly drain ad budgets
The EU set a 200-token watermark line and 3% turnover penalty before the August 2 deadline, as new studies show measurement errors, not thin data, kill returns.
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EU AI content rules force publishers to label or risk 3% of turnover
Brussels set a 200-token watermark threshold and named deployers liable from August 2. Non-signatories must now prove their own methods match the Code text.
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LiveRamp study: identity errors cut campaign ROI 70%, killing profit
Poor identity precision dropped simulated ROI from $1.50 to $0.43, enough to cancel a working campaign, while just 1% of the wrong data loss reversed rankings.
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Google forces Android apps to manage Wi-Fi and Bluetooth radios themselves
Peer-to-peer connections will no longer switch Wi-Fi and Bluetooth on for users. The change lands in late 2026, shifting the compliance burden to developers.
