AppLovin CEO defends business model as transparency questions mount
AppLovin CEO addresses platform scale and business model questions as marketers question ad verification capabilities and transparency practices.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Adobe ends 30-year Animate era as creative tools shift to AI
Adobe discontinues Animate after 30 years, ending March 1, 2026, as animation software transitions to AI-powered alternatives like After Effects and Express.
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Firefox hands you the AI kill switch you've been asking for
Mozilla introduces centralized AI controls in Firefox 148, letting users block all generative AI features or pick individual tools with persistent settings.
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Austrian regulator orders Microsoft to stop tracking school children
Austrian Data Protection Authority rules Microsoft 365 Education illegally tracked students without consent. Company has four weeks to comply with GDPR.
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Google increases local pack ads by 733% in three months
Google's local pack ads surged from less than 3% to 22% of tracked mobile keywords between November 2025 and January 2026, marking unprecedented change in search results.
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Amazon opens its advertising APIs to AI agents through industry protocol
Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language.
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Traditional search holds steady while query language evolves
Traditional search maintained 10% of desktop activity through 2025 while AI tools grew to 0.77%, with users writing longer queries rather than switching platforms.
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German court dismisses surgeon's AI Overview lawsuit but confirms Google can be liable for false information
Frankfurt Regional Court ruled September 10 that Google's AI Overviews can materially harm competition but dismissed plastic surgeons' preliminary injunction.
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Google expands tag gateway reach with Akamai CDN integration
Google today added Akamai support to tag gateway, letting advertisers deploy first-party tracking via major CDN alongside Cloudflare and GCP options.
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Nearly half of marketers encounter AI errors weekly as study exposes trust gap
NP Digital study reveals 47% of marketers encounter AI hallucinations weekly, with ChatGPT scoring 59.7% accuracy across 600 prompts. Trust issues persist.
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Google reveals secret behind training AI agents that browse the web
Google research paper details SAGE framework generating synthetic training data for search agents requiring multiple reasoning steps to answer complex questions.
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CMOs say they trust agencies but still switch them anyway
CMOs across Europe claim to view agencies as trustworthy partners yet continue to undermine relationships by holding constant pitches and changing agencies.
