Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9359 Articles

Display - Nov 15, 2025 Microsoft and InMobi reveal holiday retail trends across META markets

The Ultimate Guide to Holiday Season Marketing 2025

Microsoft Advertising and InMobi analyzed 2024 holiday season data across Nigeria, Saudi Arabia, South Africa, Turkey and UAE, revealing major retail trends.

by Luis Rijo

Video - Nov 15, 2025 Major League Soccer moves to Apple TV for all subscribers in 2026

Major League Soccer and Apple TV logos with players announcing 2026 streaming partnership integration

Apple TV subscribers will access every Major League Soccer match without additional fees starting in 2026 as the league transitions from standalone MLS Season Pass.

by Luis Rijo

Data - Nov 15, 2025 PayPal fails to compel arbitration in Honey affiliate commission lawsuit

Federal court denies PayPal's arbitration motion in class action over Honey browser extension's affiliate commission practices on November 7, 2025.

by Luis Rijo

Video - Nov 15, 2025 Paramount reports third quarter earnings with streaming growth targets

Paramount increased efficiency target to $3 billion and forecasts $30 billion revenue for 2026 while expanding UFC partnership and restructuring operations.

by Luis Rijo

Display - Nov 15, 2025 New York Times adds 460,000 subscribers in Q3 2025 earnings

New York Times subscriber growth chart showing 12.33M total subscribers in Q3 2025, up from 11.09M in Q3 2024.

Publisher reaches 12.33 million total subscribers with 14% digital subscription revenue growth. Digital advertising surges 20.3% while operating profit climbs 36.6%.

by Luis Rijo

Video - Nov 15, 2025 YouTube TV restores Disney channels after 15-day blackout

YouTube TV and Disney reached agreement on November 14, 2025, ending a 15-day blackout that cost Disney an estimated $64.5 million in lost revenue.

by Luis Rijo

AI - Nov 15, 2025 EU clarifies boundary between influence and manipulation under AI Act

The European Commission released guidelines distinguishing persuasion from manipulation in artificial intelligence systems as compliance requirements take effect.

by Luis Rijo

Data - Nov 15, 2025 Apple mini apps program breaks commission model with embedded distribution

Apple's Mini Apps Partner Program introduces 85% revenue share and embedded distribution, fundamentally differing from standard 30% App Store commission structure, according to entrepreneur Greg Isenberg.

by Luis Rijo