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Luis Rijo
Frankfurt, Germany
10758 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Amazon's product collections bet: 3-10 ASINs and AI will replace headlines 11 min read

    Amazon's product collections bet: 3-10 ASINs and AI will replace headlines

    Amazon replaces existing product collections with AI-powered format starting January 28, 2026, requiring 3 ASIN minimum and eliminating custom creative.

  • TikTok kills Custom Identity as brands must link verified accounts 11 min read

    TikTok kills Custom Identity as brands must link verified accounts

    TikTok phases out Custom Identity in early 2026, requiring all advertisers to link verified accounts through F.I.R.S.T. framework for campaign continuity and Spark Ads access.

  • TikTok's new catalog ads target streamers where they actually discover shows 7 min read

    TikTok's new catalog ads target streamers where they actually discover shows

    TikTok last week launched Streaming Ads, a catalog-powered performance solution designed to convert platform engagement into streaming subscriptions through automated title matching and AI-driven optimization.

  • Google's South African carousel adds food delivery and car hire queries 8 min read

    Google's South African carousel adds food delivery and car hire queries

    Google extends structured data carousel support to food delivery, car hire, and bus booking in South Africa on January 21, requiring no new markup from businesses.

  • Pinterest drops 2026 playbook that could triple your campaign reach 10 min read

    Pinterest drops 2026 playbook that could triple your campaign reach

    Pinterest today published its 2026 Marketing Moments Guide targeting advertisers who plan seasonal campaigns, providing search data patterns showing consumers begin researching major events months before traditional media activation periods.

  • Google's gambling ad crackdown targets repeat violators and manager accounts 7 min read

    Google's gambling ad crackdown targets repeat violators and manager accounts

    Google to revoke gambling certificates from Manager Accounts with poor policy health and introduce stricter domain requirements starting March 23, 2026.

  • The Trade Desk loses another CFO after just 5 months 8 min read

    The Trade Desk loses another CFO after just 5 months

    The Trade Desk appoints Tahnil Davis as interim CFO after Alex Kayyal's departure, marking second finance chief change in six months.

  • Europe confronts X over Grok risks: child safety fears trigger DSA probe 11 min read

    Europe confronts X over Grok risks: child safety fears trigger DSA probe

    European Commission extends investigation into X's compliance with Digital Services Act after Grok's deployment raised concerns about manipulated explicit content and child safety.

  • Google just made invoice tracking bearable with new billing report 8 min read

    Google just made invoice tracking bearable with new billing report

    Google today launched a line-by-line billing report in Google Ads showing account, campaign, usage, and payment details to simplify cost reconciliation.

  • VIOOH taps German gas stations for 200M impressions in DOOH power play 7 min read

    VIOOH taps German gas stations for 200M impressions in DOOH power play

    VIOOH partners with ISM to unlock 784 digital screens across Shell stations in Germany, targeting consumers with 204 million monthly impressions at refuel.

  • Pinterest's new in-platform tool could end spreadsheet planning hell 7 min read

    Pinterest's new in-platform tool could end spreadsheet planning hell

    Pinterest Media Planner streamlines upper-funnel campaign planning with audience insights and budget estimates directly in Ads Manager as of January 23, 2026.

  • Amazon DSP unlocks podcast ads with Art19's audience intelligence 9 min read

    Amazon DSP unlocks podcast ads with Art19's audience intelligence

    Amazon integrates Art19's Podcast Audience Network into DSP, combining first-party shopping data with curated podcast inventory for precise targeting.

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