Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9359 Articles

AI - Nov 16, 2025 Dutch regulator seeks feedback on AI social scoring prohibition

Dutch Data Protection Authority consultation examines implementation challenges for Article 5 AI Act ban, highlighting algorithmic bias risks and discrimination concerns.

by Luis Rijo

Data - Nov 15, 2025 Apple tightens App Store age controls and data sharing disclosure

Apple updated App Store review guidelines on November 13 with new content restrictions, age verification requirements, and enhanced privacy disclosure obligations for developers.

by Luis Rijo

Search - Nov 15, 2025 Google releases comprehensive guide to responsive search ads optimization

Google published a detailed guide explaining how responsive search ads use artificial intelligence to optimize ad performance across diverse search queries.

by Luis Rijo

Video - Nov 15, 2025 Google terminates over 18,500 channels in Q3 2025 influence operations

Google's TAG removes 18,532 YouTube channels across July through September 2025, targeting coordinated influence operations from Russia, China, and seven other countries.

by Luis Rijo

AI - Nov 15, 2025 Google launches agentic checkout and AI shopping tools for holiday season

Google introduces agentic checkout, store-calling AI, and conversational shopping across Search and Gemini app on November 13, 2025, for U.S. holiday shoppers.

by Luis Rijo

Retail - Nov 15, 2025 Google outlines five strategies for marketers navigating cautious holiday shoppers

Google released Holiday Essentials guide showing 61% of shoppers more careful spending, while extended shopping seasons and AI Overviews reshape advertising strategies.

by Luis Rijo

Data - Nov 15, 2025 IAB Tech Lab opens agentic RTB framework for container-based advertising

IAB Tech Lab releases Agentic RTB Framework version 1.0 for public comment, standardizing containerized agent deployment in real-time programmatic advertising.

by Luis Rijo

Data - Nov 15, 2025 WhatsApp enables third-party messaging in Europe under DMA compliance

WhatsApp launches interoperable messaging with BirdyChat and Haiket in Europe, allowing cross-platform chats while maintaining end-to-end encryption under DMA requirements.

by Luis Rijo