CloudX opens mobile app inventory to omnichannel DSPs without SDK integration
CloudX today enables omnichannel programmatic buyers to compete alongside SDK bidders in mobile app auctions without additional publisher integrations.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Clear Channel scores Austin transit: your brand's captive audience
Clear Channel wins CapMetro contract for 400+ buses, 10 rail stations reaching 2 million monthly Austin riders across 71 routes in Central Texas.
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Yahoo unleashes Scout to reclaim its place in AI search wars
Yahoo debuts Scout with Claude AI and Bing, leveraging 30 years of data to serve 250 million users across search, mail, news, and finance.
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Amazon's product collections bet: 3-10 ASINs and AI will replace headlines
Amazon replaces existing product collections with AI-powered format starting January 28, 2026, requiring 3 ASIN minimum and eliminating custom creative.
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TikTok kills Custom Identity as brands must link verified accounts
TikTok phases out Custom Identity in early 2026, requiring all advertisers to link verified accounts through F.I.R.S.T. framework for campaign continuity and Spark Ads access.
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TikTok's new catalog ads target streamers where they actually discover shows
TikTok last week launched Streaming Ads, a catalog-powered performance solution designed to convert platform engagement into streaming subscriptions through automated title matching and AI-driven optimization.
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Google's South African carousel adds food delivery and car hire queries
Google extends structured data carousel support to food delivery, car hire, and bus booking in South Africa on January 21, requiring no new markup from businesses.
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Pinterest drops 2026 playbook that could triple your campaign reach
Pinterest today published its 2026 Marketing Moments Guide targeting advertisers who plan seasonal campaigns, providing search data patterns showing consumers begin researching major events months before traditional media activation periods.
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Google's gambling ad crackdown targets repeat violators and manager accounts
Google to revoke gambling certificates from Manager Accounts with poor policy health and introduce stricter domain requirements starting March 23, 2026.
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The Trade Desk loses another CFO after just 5 months
The Trade Desk appoints Tahnil Davis as interim CFO after Alex Kayyal's departure, marking second finance chief change in six months.
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Europe confronts X over Grok risks: child safety fears trigger DSA probe
European Commission extends investigation into X's compliance with Digital Services Act after Grok's deployment raised concerns about manipulated explicit content and child safety.
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Google just made invoice tracking bearable with new billing report
Google today launched a line-by-line billing report in Google Ads showing account, campaign, usage, and payment details to simplify cost reconciliation.
