AWS launches European Sovereign Cloud to address data sovereignty concerns
Amazon announces AWS European Sovereign Cloud in Germany with €7.8 billion investment and expansion plans for Belgium, Netherlands, and Portugal.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Microsoft adds customer goals and automation across Performance Max
Microsoft expands Performance Max campaigns with customer acquisition targeting while introducing automated assets to responsive search ads across most global markets.
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Bruno Mars returns with new solo track, hits 42M views in first week
KPop Demon Hunters' Golden accumulates 66.7M views while Bruno Mars debuts with I Just Might as regional markets fragment across 13 territories.
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Cat litter box maker sues competitor over alleged TikTok influencer deception
TikTok Shop sellers Meowant and PetPivot clash in court over allegedly false product reviews, raising questions about creator partnerships and advertising disclosure.
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Sesame Street becomes YouTube's biggest digital archive with 100+ episodes
YouTube positions itself as the largest digital library of Sesame Street content as childhood icon expands streaming footprint beyond Max platform partnership.
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Google Analytics drops three major features that will reshape how marketers track campaigns
Google yesterday integrated cross-channel budgeting alongside enhanced conversion management and attribution analysis in Google Analytics, marking significant changes to how advertisers optimize spending across platforms.
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Google appeals DOJ search ruling, asks to pause data-sharing remedies
Google filed appeal notice January 16 seeking to pause mandates forcing search data sharing with competitors while appeal is heard in search monopoly case.
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Media leaders expect 43% more traffic losses as AI reshapes journalism
Survey of 280 news executives reveals Google Search traffic fell 38% in US, with publishers pivoting to YouTube and AI platforms while questioning industry survival.
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Google Merchant Center's 24-hour update promise fails by nine days
Emmanuel Flossie exposes automatic import delays compromising Shopping ads and remarketing campaigns across retail accounts.
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Nearly half of podcast listeners never skip their favorite show
The Trade Desk and YouGov reveal 46% listener loyalty in U.S., positioning podcasts as high-value advertising channel with predictable reach despite persistent budget gap.
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Triton Digital expands decade-long partnership with Salem Media across streaming, podcasting and video
Triton Digital extends its technology partnership with Salem Media Group, adding YouTube podcast measurement and Sounder audio intelligence capabilities to the broadcaster's 91-station network.
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Why Google won't put ads in Gemini — VP explains the strategy gap
Google VP Dan Taylor reveals why Gemini remains ad-free while AI Mode and AI Overviews monetize, addressing infrastructure costs and competitive positioning concerns.
