Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9359 Articles

Data - Nov 12, 2025 Amazon launches unified reporting system across advertising products

Amazon Ads introduces consolidated reporting experience in open beta, streamlining data analysis across sponsored ads and DSP campaigns through report builder.

by Luis Rijo

Retail - Nov 12, 2025 Amazon launches free AI prompts for sponsored ad campaigns

Amazon begins open beta of conversational advertising enhancement that automatically engages shoppers with product expertise at decision moments across U.S. campaigns.

by Luis Rijo

Data - Nov 12, 2025 Amazon adds AI agent for Marketing Cloud analytics queries

Amazon launches Ads Agent for Marketing Cloud on November 11, enabling SQL generation through natural language and reducing query development time.

by Luis Rijo

Display - Nov 12, 2025 Amazon unifies DSP and sponsored ads in single Campaign Manager platform

Amazon Campaign Manager interface showing unified dashboard with KPI metrics and AI-powered campaign insights

Amazon consolidates sponsored ads and DSP into one Campaign Manager hub on November 10, 2025, streamlining workflows through AI-powered features.

by Luis Rijo

AI - Nov 12, 2025 Amazon Creative Agent adds TV capabilities at unBoxed 2025

Amazon extended its agentic AI creative solution to include Streaming TV and Sponsored TV ads, consolidating campaign development in a single unified platform.

by Luis Rijo

Display - Nov 12, 2025 Amazon launches AI agent for automated campaign management

Amazon executive presents Ads Agent AI automation tool at unBoxed 2025 conference for campaign management.

Amazon introduces Ads Agent to streamline campaign creation, targeting, and optimization using natural language commands across DSP and Marketing Cloud platforms.

by Luis Rijo

Social - Nov 11, 2025 Meta discontinues Facebook Like and Comment buttons for external websites

Meta plans to remove Facebook Like and Comment buttons from third-party websites on February 10, 2026, marking the end of social plugin features.

by Luis Rijo

Audio - Nov 11, 2025 Amazon Music launches Fan Groups for community-based music discovery

Amazon Music introduces Fan Groups in Canada, enabling listeners to share and discover music through dedicated communities without leaving the streaming app.

by Luis Rijo