YouTube chart files covering August 7 to 13, 2026 record 116,992,928 weekly views for "Dai Dai" by Shakira and Burna Boy, ending a run of increases that had carried the FIFA World Cup anthem to a documented peak of 117,818,800 views a week earlier. The track held the top position in nine of 15 country charts. Beneath it, the same files show 1,112 distinct recordings competing for 1,500 chart slots, and 958 of them appear on exactly one national chart.

The decline is small in proportional terms. Views fell by 825,872 across the seven days, roughly 0.7 percent, and the track remains in a category of its own on YouTube's Global Weekly Top Songs chart. The second-placed recording, "Golden" by HUNTR/X, EJAE, AUDREY NUNA, REI AMI and the KPop Demon Hunters Cast, registered 31,434,251 views. "Dai Dai" therefore accumulated 3.72 times the viewership of the next track on the list, and 9.2 percent of every view recorded across the entire global top 100.

That top 100 totalled 1,266,625,838 views for the week. The five leading titles accounted for 226,793,794 of them, or 17.9 percent.

What the global songs file records

The composition of the leading positions has shifted only marginally against the previous week's data. "Dai Dai" held first in its 13th chart week. "Golden" held second in its 60th. "KALYANI (Remix)" by ARJN, KDS, Shreya Ghoshal and FIFTY4 held third with 30,620,540 views in week 17, and "Animal" by KATSEYE held fourth with 25,172,336 in only its third week.

Two positions swapped in the middle of the top 10. "Sunflower" by Post Malone and Swae Lee climbed from tenth to fifth with 22,573,739 views in its 77th chart week, the longest tenure of any title in the global top 10. "Life Goes On" by Oliver Tree fell from fifth to sixth at 21,844,468 views in week 22, continuing a gradual descent from the posthumous surge that followed the artist's death on June 14, 2026.

Shakira occupies two of the global top seven positions. "Waka Waka (This Time for Africa)" sits at seventh with 20,805,357 views in its 61st week, a 2010 World Cup recording drawing renewed consumption alongside the 2026 anthem.

Seven titles entered the global chart in their first week: "This & That" by Stray Kids at 25 with 13,135,998 views, "Tera Mera Rishta - New Version" at 30, "Loser" by Tame Impala at 39, "Tera Mera Rishta Purana" at 58, "Tiranga" by B Praak at 64, "Garee2a Awy" by TUL8TE at 69 and "Ah Be Manolya" by Burak Bulut at 70.

The sharpest movement in either direction came from outside the top 20. "เพราะพี่รักจริง" by หนึ่ง บีเคแบนด์ climbed 73 places to 26 with 13,106,270 views in its second chart week. In the opposite direction, "MOON" by BABYMONSTER fell 58 places to 92 with 7,259,727 views, also in week two, the largest single-week decline recorded in the file.

Fifteen markets that barely overlap

The territorial files carry the finding with the most direct bearing on media planning. YouTube published Top Songs charts for 15 countries alongside the global rankings: the United States, the United Kingdom, Australia, Brazil, India, Japan, Germany, France, Spain, Kenya, South Africa, the Netherlands, Portugal, Indonesia and the Philippines.

Those 15 charts contain 1,500 ranked slots. They are filled by 1,112 distinct track and artist combinations. Of those, 958 appear on exactly one national chart and nowhere else. Eighty-three appear on two. Only one recording, "Dai Dai," appears on all 15.

The next most widely distributed titles are "Sunflower" on 12 charts and "Animal" on 11. "Beat It," "ICONIC BY MISTAKE," "Life Goes On" and "This & That" each appear on 10.

Measured against the global top 100, the divergence is wider still. The Netherlands chart shares 46 of its 100 titles with the global list and Germany 45, while South Africa shares four and Kenya five. Japan and the Philippines each share eight. Brazil shares 14 and Indonesia 13. A campaign built around the global chart would find roughly half its reference points present in Dutch and German consumption and almost none in South African or Kenyan.

Absolute volumes diverge on a separate axis. India's top 100 generated 548,311,323 views for the week, followed by Brazil at 214,701,689, Indonesia at 174,193,260 and the United States at 162,977,449. At the other end, the Netherlands top 100 produced 5,623,677 views and Portugal 8,735,049. India's chart carried roughly 98 times the volume of the Dutch chart across the same number of ranked positions.

Where "Dai Dai" leads and where it does not

The anthem held number one in the United States (9,106,427 views), the United Kingdom (2,568,296), France (4,947,074), Spain (3,575,964), Germany (3,128,113), Australia (679,253), South Africa (1,433,189), Portugal (1,122,118) and the Netherlands (768,776). That is nine of 15, unchanged in count from the previous week but not in composition: the track rose from second to first in South Africa and fell from first to second in Kenya, where "Kitemeo" by Kapitani took the lead with 1,728,075 views.

Its margins vary by market. In the Netherlands it drew 4.8 times the views of the second-placed title, in Portugal 4.5 times and in Germany 4.2 times. In Spain the gap narrows to 1.7 times over "LA GRACIOSA" by Quevedo and Elvis Crespo, and in the United States to 1.6 times over "Choosin' Texas" by Ella Langley.

Where it does not lead, it often barely registers. "Dai Dai" sits at 40 in India, 65 in Indonesia, 70 in Japan and 100 in the Philippines. Brazil places it second behind "Cuida do Pet," a funk track credited to Oldilla, Mc Iguinho Ct, MC Willian and Aaron Modesto with 10,892,833 views.

Summed across all 15 national charts, "Dai Dai" accounts for 45,237,743 views, or 38.7 percent of its global total. The remaining 61.3 percent arrives from territories YouTube does not publish a chart for in these files.

The artist chart measures something else entirely

The Global Weekly Top Artists chart aggregates catalogue consumption rather than individual track performance, and it produces a ranking with almost no relationship to the songs chart.

Alka Yagnik held first with 422,296,239 views in her 517th charting week. Udit Narayan followed at 319,555,241 in week 538, Arijit Singh at 311,496,394 in week 547, Shreya Ghoshal at 246,577,469 in week 519 and Kumar Sanu at 237,938,032 in week 513. All five are Indian playback singers. Their combined weekly total reaches 1,537,863,375 views, down 0.4 percent from the 1,544,704,536 recorded a week earlier, and equal to 16.9 percent of the 9,099,088,590 views logged across the full artist top 100.

Shakira ranked sixth at 228,104,637 views. Burna Boy ranked 14th at 131,967,696 in his 62nd week. The largest positional gain in the top 20 belonged to KAROL G, who climbed from 22nd to ninth at 147,580,975 views.

None of the five leading artists appears on the songs charts for the United States, the United Kingdom, Australia, Germany, France, Spain, the Netherlands or Portugal. The engine driving YouTube's aggregate music viewership sits in a catalogue of Indian film music built across decades, a structural pattern PPC Land has documented consistently since late 2025.

Videos, Shorts and the gap between them

Three separate global files describe the same week through different counting rules, and the distances between them are instructive.

The Global Weekly Top Music Videos chart totalled 731,324,455 views across 100 entries. The official "Dai Dai" video recorded 82,266,432 of them. Set against the 116,992,928 views credited to the song, 34,726,496 views (29.7 percent) came from something other than the official music video: alternative uploads, art tracks, lyric versions, YouTube Music playback and short-form usage. The songs chart aggregates versions; the videos chart does not.

The same file exposes a naming inconsistency. The recording listed as "Barbadi Hoi" by Shilpi Raj at 10 on the songs chart appears as "Barbaadi" at six on the videos chart, with different view totals attached to each label.

The Global Weekly Top Shorts Songs chart lists 50 tracks and publishes no view counts at all. Rank and chart tenure are the only signals. "PASSO BEM SOLTO (Slowed)" by ATLXS held first for a 73rd consecutive week. "Headlights (feat. KIDDO)" by Alok and Alan Walker held second in week 21, and "misery." by pupsies third in week five. "Dai Dai" fell from second to fourth in its tenth Shorts week.

Only 14 of the 50 Shorts entries also appear anywhere in the global songs top 100. The remaining 36 represent audio in active use across vertical video that generates no comparable position on the main chart. That divergence has commercial weight, because YouTube Shorts reached revenue parity with long-form video per watch hour in the United States during the third quarter of 2025, and Shorts viewing on television screens reached 2 billion hours a month by June 2026. The absence of view counts leaves the format's chart without an absolute measure.

Michael Jackson's global footprint contracts

The synchronised surge in Michael Jackson catalogue consumption that first appeared in the week of April 24 to 30, 2026has narrowed at global level while persisting in individual markets.

Three Jackson titles appear in the global top 100 for this week: "Billie Jean" at 14 with 16,938,218 views in its 41st week, "Beat It" at 29 with 12,775,600 in week 16, and "Smooth Criminal" at 61 with 9,331,346 in week 16. PPC Land recorded six Jackson titles in the global top 100 for the week ending July 16, 2026.

The national files show why the global figure understates the pattern. Jackson holds eight entries on the United States chart, seven in Australia, six in the United Kingdom, three in the Netherlands and two each in Germany, France, Spain, Portugal and Brazil. He holds none in India, Indonesia, Kenya or the Philippines. Catalogue consumption concentrated in English-language markets does not clear the volume threshold required for global chart placement, because that threshold is set by Indian and Brazilian scale.

A growth column that does not behave as labelled

The chart files include a Growth column formatted with a percent sign. The values do not behave as percentages.

"เพราะพี่รักจริง" climbed 73 positions with a recorded growth of 0.79 percent. "MOON" fell 58 positions with a recorded growth of minus 0.41 percent. A 0.79 percent weekly increase does not move a track from 99th to 26th. Across the global songs file, the correlation between recorded growth and week-over-week rank movement is 0.905, which is consistent with the values representing decimal fractions of change rather than percentages: 0.79 as a 79 percent increase, minus 0.41 as a 41 percent decline. Read that way, "Dai Dai" registers minus 0.01, matching the observed 0.7 percent decline within rounding. The label and the underlying values do not agree.

Chart tenure carries a separate inconsistency. "Loser" by Tame Impala appears as a first-week entry on the global chart at position 39 while sitting at 11 on the Australian chart in its third week, having climbed from 46. "Creep" by Radiohead shows 31 weeks globally and 43 in Australia. Tenure is counted per chart rather than per recording, so a track's chart age depends on which file is being read.

Why the data matters for media buyers

YouTube's charts became the primary public measurement of consumption on the platform after the company ended its data partnership with Billboard effective January 16, 2026 over disagreement about how ad-supported and subscription streams should be weighted. The charts had already absorbed the discovery function vacated when YouTube closed its trending page on July 21, 2025.

The commercial scale attached to that inventory continues to grow. Alphabet reported YouTube advertising revenue of 11.1 billion dollars for the second quarter of 2026, up 13 percent year over year, in results published on July 22, 2026. The 1.27 billion views logged in a single week across the global top 100 form part of the supply behind that line.

Three planning consequences follow from the files themselves. First, the 958 single-market recordings quantify what a global music buy does not reach: a contextual strategy built on globally charting audio addresses a fraction of what audiences in most territories are actually consuming. Second, the absence of Shorts view counts leaves a measurement gap in the format that carries the platform's fastest-growing inventory, a gap that persists alongside changes to how YouTube counts views from August 24, 2026 and revised Partner Program thresholds taking effect February 1, 2027. Third, the 29.7 percent of "Dai Dai" views arriving from outside its official music video indicates how much consumption of a single recording occurs on surfaces a video-level buy does not target.

The fragmentation is not new. It has been visible in every tracking period PPC Land has examined since December 2025, including the mid-March 2026 week when Shorts adoption was shown driving songs-chart placement, and the March 2026 debut week for BLACKPINK's "GO", which registered no entry at all in India, Kenya or South Africa. What the August 7 to 13 files add is a count: one recording in 1,112 crosses every tracked market.

Timeline

Summary

Who: YouTube, operated by Google under Alphabet, published the chart files. The recordings and performers at the centre of the data include Shakira and Burna Boy ("Dai Dai"), HUNTR/X, EJAE, AUDREY NUNA, REI AMI and the KPop Demon Hunters Cast ("Golden"), ARJN, KDS, Shreya Ghoshal and FIFTY4 ("KALYANI (Remix)"), KATSEYE ("Animal"), Post Malone and Swae Lee ("Sunflower"), Oliver Tree ("Life Goes On"), Indian playback singers Alka Yagnik, Udit Narayan, Arijit Singh, Shreya Ghoshal and Kumar Sanu, Michael Jackson, ATLXS ("PASSO BEM SOLTO (Slowed)"), Kapitani (Kenya), fitterkarma (Philippines), M!LK (Japan) and Ari Lesmana with eńau (Indonesia). The audiences affected are media buyers, agencies, labels, publishers and measurement teams planning against YouTube music consumption.

What: Weekly chart files covering four global rankings and 15 country Top Songs charts. "Dai Dai" led the global songs chart with 116,992,928 views in its 13th week, down 825,872 from the previous week and 3.72 times the second-placed title. The 15 national charts contain 1,112 distinct recordings across 1,500 slots, with 958 appearing in exactly one market. Michael Jackson holds three global entries against eight in the United States and seven in Australia. Indian playback singers occupy all five leading positions on the artist chart at 1,537,863,375 combined weekly views.

When: The tracking period ran from Friday, August 7 to Thursday, August 13, 2026. The preceding period ended August 6, 2026.

Where: Global rankings plus individual Top Songs charts for the United States, the United Kingdom, Australia, Brazil, India, Japan, Germany, France, Spain, Kenya, South Africa, the Netherlands, Portugal, Indonesia and the Philippines.

Why: The files quantify how little overlap exists between global and national music consumption on a platform that generated 11.1 billion dollars in advertising revenue during the second quarter of 2026. With Billboard no longer receiving YouTube data, these charts function as the primary public record of consumption on the platform, and the count of single-market recordings sets a measurable limit on what any globally uniform music or contextual strategy can reach.