AWS activates Project Rainier with 500,000 Trainium2 chips
AWS brings online Project Rainier with nearly 500,000 Trainium2 chips in under a year. Anthropic scales Claude training to over 1 million chips by year-end.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Polish emerges as top language in multilingual AI benchmark testing
Researchers test 26 languages across seven synthetic tasks at context lengths from 8K to 128K tokens, finding performance gaps widen at longer contexts for low-resource languages.
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IAB pushes standardized conversion APIs to close CTV outcome gap
IAB releases guide showing Conversion APIs can bridge Connected TV's measurement gap with search and social. Two-thirds of advertisers improved ROAS after CAPI.
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Bombora launches curated ecosystem audiences with premier B2B partners
Bombora debuts curated ecosystem audiences on October 30, 2025, partnering with Crunchbase, Definitive Healthcare, G2, and HG Insights for B2B targeting.
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OpenX launches curated video packages for Latin American advertisers
OpenX introduces specialized connected TV and premium video offerings targeting Mexico, Brazil, and Latin America's rapidly growing digital advertising market.
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LG Ad Solutions introduces AI platform for CTV advertising operations
LG Ad Solutions launched Agentiv on October 30, integrating over 20 AI agents for media planning and data collaboration in Connected TV advertising workflows.
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Google expands Mixboard to 180+ countries after September launch
Mixboard, an experimental AI-powered concepting board from Google Labs, now reaches users in over 180 countries following initial September launch, quadrupling board size based on feedback.
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Cloudflare unveils registry format for bot and agent authentication
Cloudflare introduces registry format enabling website operators to discover and validate cryptographic keys from bots and agents at scale, addressing authentication needs.
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Bluesky tests new features to improve reply quality and user control
Bluesky announced October 31, 2025 testing social proximity ranking, dislikes beta, toxicity detection, and reply controls to enhance conversation quality.
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Microsoft Clarity enforces final cookie consent deadline starting now
Microsoft Clarity begins final enforcement of cookie consent requirements for European traffic on October 31, 2025, affecting analytics features.
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HubSpot acquires XFunnel to strengthen answer engine optimization
HubSpot announced on October 31, 2025, the acquisition of XFunnel, an answer engine optimization platform, strengthening its marketing automation capabilities.
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Cyber Monday 2025 preparation requires understanding 2024
Cyber Monday 2025 falls on December 1, requiring retailers to prepare based on 2024 data showing $13.3 billion in sales, with 57% mobile transactions and extended shopping periods.
