Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9413 Articles

Video - Sep 14, 2025 Kargo CTV formats achieve 88% longer attention than YouTube ads, study finds

Study reveals premium creative optimization platform's Enhanced Branded Canvas outperforms major streaming platforms across key attention metrics.

by Luis Rijo

Search - Sep 14, 2025 Google unveils Journey Aware Bidding to optimize full customer paths

Google announces journey aware bidding at Think Week 2025, targeting whole customer journeys beyond final conversions for lead generation campaigns with pilot testing later this year.

by Luis Rijo

Display - Sep 14, 2025 Google unveils comprehensive AI advertising suite at Think Week 2025

Google's Power Pack campaign strategy unveiled at Think Week 2025 combines AI Max, Demand Gen, and Performance Max for retailers.

Google announced major AI-powered advertising innovations at Think Week 2025 in New York, including loyalty features, Asset Studio, AI Max expansion, and agentic capabilities starting September 10.

by Luis Rijo

Display - Sep 13, 2025 WordPress founders beat major lawsuit claims in federal court ruling

Automattic and Matt Mullenweg avoid monopoly and extortion charges but other claims continue.

by Luis Rijo

Data - Sep 12, 2025 Amazon Brand Lift expands to Mexico marketers

Amazon Brand Lift measurement system extends to eighth global market as Mexican advertisers gain brand impact tracking capabilities through Amazon DSP campaigns.

by Luis Rijo

Video - Sep 12, 2025 Amazon unveils 17 million monthly Prime Video ad reach in first German upfront

Amazon Prime Video billboard displaying 17 million monthly reach in Germany (AI generated)

Amazon's inaugural German advertising event on June 4, 2025, reveals streaming engagement metrics and interactive ad formats launching September 2025.

by Luis Rijo

Video - Sep 11, 2025 Hispanic consumers drive streaming dominance with 55.8% share

Hispanic family represents 68.1M population in U.S., comprising 1/5 of total demographics.

Nielsen reveals Hispanic viewers command 55.8% of TV time through streaming platforms, outpacing general U.S. population by nearly 10 percentage points amid digital advertising gap.

by Luis Rijo

Search - Sep 10, 2025 Google expands cryptocurrency advertising to Argentina with September policy

Google allows certified cryptocurrency exchanges and wallets to advertise in Argentina, requiring VASP registry under new September 2025 policy update.

by Luis Rijo