Holiday spending expected to reach $890 per person in 2025 survey
National Retail Federation survey shows consumers plan to spend $890.49 per person on holiday items, second-highest on record, with tariff concerns driving behavior.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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DoubleVerify extends brand suitability tools to Meta Threads feed
DoubleVerify expands AI-powered brand suitability measurement to Meta Threads feed globally, providing advertisers transparency and contextual analysis.
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Ad Context Protocol (AdCP) launches for advertising automation
Ad Context Protocol introduces unified interface for AI agents on October 15, 2025, enabling cross-platform campaign management through Model Context Protocol.
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Chinese researchers develop cheaper way to train AI without expensive updates
New method costs $18 instead of $10,000 while improving AI performance on math and search tasks.
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Adobe launches enterprise tool for AI visibility optimization
Adobe introduces LLM Optimizer on October 14, helping businesses track and improve their presence across AI-powered search platforms and chatbots.
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Social media reaches 68.7% of global population as AI use surpasses 1 billion
Digital 2026 report reveals 5.66 billion social media users with 259 million new identities added. AI adoption exceeds 1 billion monthly users while ad spend climbs.
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Statista cuts 80 jobs amid AI-driven data automation strategy
Statista CEO announces 80 layoffs as data company shifts toward automation, affecting content team while Q4 2024 growth reached 18% year-over-year.
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Nativo adds standard display ads to native platform
Nativo expands beyond native formats with standard IAB display units, enabling advertisers to manage multiple ad types through single platform announced October 15.
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Google presents AI Max framework during live stream
Google's Toluse Akinlabi discussed AI Max during October live stream, detailing automated features for search campaigns with expanded targeting and text customization.
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YouTube allows mid-stream switch from public to subscriber-only broadcasts
Creators using the platform's Partner Program can now transition live streams to members-only content without ending the broadcast, addressing a frequent workflow limitation.
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Topsort acquires Phuzion Media to enter UK retail media market
Silicon Valley retail media company Topsort completes first acquisition, purchasing UK firm Phuzion Media for £1.5 billion market entry on October 15, 2025.
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Skepticism grows over AI shopping agents as ChatGPT checkout launches
Independent analyst challenges agentic commerce viability despite ChatGPT's instant checkout, citing consumer behavior and retailer incentives.
