Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9444 Articles

Data - Sep 07, 2025 Google expands Web to App Connect across YouTube, Performance Max campaigns

Google Ads unified conversion setup page showing web and app measurement configuration with bundled tracking options.

Google Ads announces September 5 expansion of Web to App Connect to YouTube, Hotel, Performance Max and Demand Gen campaigns with unified reporting and tracking features.

by Luis Rijo

AI - Sep 07, 2025 iPullRank releases 20-chapter AI search optimization manual for digital marketing

Robot and human studying AI search optimization manual together for digital marketing strategies

iPullRank publishes comprehensive AI search manual covering Google search, ChatGPT optimization, query fan-out techniques, measurement strategies for marketing professionals.

by Luis Rijo

Display - Sep 07, 2025 Google warns open web advertising faces rapid decline amid breakup demands

Federal courtroom scene showing Google antitrust proceedings with publisher revenue decline charts

Google argues that forced divestiture would accelerate declining open web display advertising market already transforming due to AI and Connected TV growth, harming publishers

by Luis Rijo

Data - Sep 07, 2025 Red Sea cable cuts

Damaged submarine fiber optic cables underwater showing severed connections and light streams

Microsoft says submarine cable cuts in Red Sea cause increased network delays for Azure cloud services across Middle East routes.

by Luis Rijo

AI - Sep 07, 2025 Google engineer releases free 400-page guide to agentic AI systems

Agentic Design Patterns: A Hands-On Guide to Building Intelligent Systems

Antonio Gulli's comprehensive book covers 21 design patterns for building autonomous AI agents, featuring practical frameworks and technical implementation guides for developers.

by Luis Rijo

Retail - Sep 06, 2025 Luxury e-commerce faces recession as Mytheresa cuts 700 jobs while Ssense enters insolvency

Luxury e-commerce apps show declining sales charts amid industry recession and major platform layoffs

The luxury e-commerce sector confronts widespread financial distress as major platforms implement massive workforce reductions and face bankruptcy proceedings. Economic pressures force industry consolidation amid declining consumer spending and mounting operational costs.

by Luis Rijo

Search - Sep 06, 2025 Google admits search engine algorithm challenges amid bias controversy

Google search results showing mismatched images for "yellow dress green socks" query example

Google acknowledges technical challenges with search results that reflect problematic web labeling, sparking debate about algorithmic bias and publisher content quality standards.

by Luis Rijo

Data - Sep 06, 2025 Mobile advertising scheme masked $25 million revenue fraud

Near Intelligence MobileFuse round-tripping fraud scheme diagram showing circular money flow inflating revenue

Federal prosecutors charge three advertising executives with allegedly using circular transactions to inflate revenue reports by $25 million from 2021-2023.

by Luis Rijo