Bezos compares AI investment surge to internet bubble at Italian Tech Week
Amazon founder draws parallels between current AI boom and 2000 dot-com crash while emphasizing technology's societal benefits at Turin event on October 1, 2025.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Microsoft to test free Xbox Cloud Gaming with ads
Microsoft begins internal testing of ad-supported Xbox Cloud Gaming on October 3, 2025, featuring two-minute preroll ads and five-hour monthly limits.
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Gamers owe Lina Khan an apology after Microsoft price hikes
Microsoft's 50% Game Pass price increase vindicates FTC Chair Lina Khan's warnings, proving her right after courts rejected merger challenge in 2023.
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OpenAI builds in-house ad infrastructure for ChatGPT growth
OpenAI posted a job listing on September 24, 2025, seeking an engineer to develop internal marketing technology infrastructure including campaign management and attribution systems.
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Tiny Tiny RSS shuts down on November 1 amid declining infrastructure support
Andrew Dolgov announces November 1, 2025 shutdown of Tiny Tiny RSS infrastructure including repositories, forums, and websites after years of maintenance.
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Google ends call ads in February 2026, shifts advertisers to RSA format
Call ads will stop serving in February 2027 after Google removes creation options in 2026, pushing advertisers toward responsive search ads with call assets.
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European broadcasters face mounting streaming competition
BCG survey shows streaming platforms reach 97% of European viewers, claiming 64% of viewing time as broadcasters struggle with eroding market share.
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Google data center issue disrupts search results in multiple regions
Google confirmed an ongoing infrastructure problem affecting search result delivery in certain geographic areas on October 3, 2025.
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GSC Guardian extension adds bulk CSV import for algorithm tracking
Browser extension GSC Guardian 2.9 introduces bulk CSV import functionality allowing SEO professionals to upload historical annotations and migrate data efficiently within Search Console.
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Signal threatens to exit Germany over Chat Control vote
Encrypted messaging provider warns EU's client-side scanning proposal would end private communication if October 14 vote succeeds.
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Advertisers discover Meta counts likes and shares as clicks for conversions
Marketing consultant highlights documentation showing any ad interaction, not just link clicks, can trigger attribution within conversion windows.
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Perplexity announces Comet Plus with major news publishers
Perplexity unveils Comet Plus subscription on October 1, 2025, partnering with CNN, Washington Post, Condé Nast, Fortune and other publishers at $5 monthly.
