Kochava today published its Q2 2026 Product and Partnership Updates Bulletin, detailing a redesigned analytics dashboard, an AI workspace built for Yahoo DSP, self-serve incrementality testing, an expanded audit report, and 19 first-time partner integrations completed during the quarter.

The measurement and attribution company, which operates as a mobile measurement partner across major advertising platforms, framed the release as a summary of work completed between April and June 2026. Jeff Richardson authored the bulletin on behalf of Kochava. According to Kochava, the update touches six distinct areas of the platform: a new Analytics Overview dashboard, the Kochava AI Workspace inside StationOne, a dedicated Yahoo DSP AI Workspace, self-serve incrementality testing for customers of Always-On Incremental Measurement (AIM), an enhanced Kochava Audit Report, and a wave of new and updated partner integrations. Kochava also used the bulletin to thank clients and partners who met with the company's team at the Cannes Lions International Festival of Creativity, where Kimberly Manning, the company's VP of Marketing, conducted interviews on site.

A redesigned home screen for analytics

The most visible change is a rebuilt Analytics Overview dashboard, which moved from limited beta into general availability during the quarter. According to Kochava, the dashboard represents a comprehensive overhaul of the Analytics home experience inside the Kochava platform, intended to give app marketers a faster, more personalized view of the metrics that matter to their role.

Marketers can now build a dashboard from a library of widget templates organized into four categories. KPI Tiles offer adjustable hero metrics, including New Users, Average Daily Active Users, Revenue, Monthly Active Users, Install Trend, Sessions, Total Events, and Organic Installs. A Campaign and Creative category includes a Creative Scorecard that ranks top creatives by impressions, clicks, and new users; a Partner Campaign Overview ranking top campaigns by clicks and new users; Daily Tracker Performance showing day-by-day installs and events for network trackers; and a SmartLinks Tracker covering clicks, conversions, and attributions. A Trends and Reach category covers Daily Time Series charts, Installs by App, Installs by Country, and Audience Breakdown by device metadata. Finally, an Events and Engagement category totals in-app events for a selected period and plots daily active users against revenue on a dual-axis chart.

Once configured, a layout can be saved and reused, and Kochava said multiple saved layouts are supported so that different team members or different analytical use cases can each maintain a dedicated view. Every saved layout allows marketers to toggle between 7-day, 14-day, and 30-day reporting windows. Kochava positioned the feature as useful across roles, from a user acquisition lead running a daily check on campaign performance to a director looking for a quick read on top-line metrics. Support for the new dashboard is available through Client Success Managers or the address support@kochava.com.

AI workspaces move from Kochava's own data into partner platforms

Kochava's most structurally significant announcement in the bulletin concerns StationOne, the company's AI orchestration platform, and the workspaces built on top of it. The Kochava AI Workspace inside StationOne connects to a customer's Kochava account through the Kochava MMP Connector, a native integration built on the Model Context Protocol, or MCP. MCP is an open standard, originally developed by Anthropic and later donated to the Linux Foundation, that lets AI systems query external data sources through a consistent interface rather than custom integration code for each provider. PPC Land has tracked MCP's adoption across advertising infrastructure since Google, Amazon, Meta, and DoubleVerify began building MCP-based tools throughout late 2025 and into 2026.

Once connected, the Kochava AI Workspace gives an AI assistant secure, authenticated access to a customer's apps, campaigns, attribution data, and account configuration. According to Kochava, marketing teams are already using the workspace for four categories of tasks: automating weekly performance reports with AI-generated summaries and channel-level recommendations; running attribution configuration audits across trackers, postbacks, and partner configurations; creating campaigns and trackers through natural language prompts instead of navigating menus; and building agents for recurring analytical workflows that run on a schedule and deliver structured outputs. The workspace is available at no additional cost to Kochava customers.

Kochava first launched StationOne on November 25, 2025, as a desktop application for Windows, macOS, and Linux designed to consolidate what CEO Charles Manning described at the time as tech fatigue among marketers managing multiple AI-powered tools. The application connects to several large language models, including Anthropic's Claude, OpenAI's GPT, and Meta's Llama, through a single interface, and it has since expanded twice: Kochava added an Atlas Performance analytics layer for premium publishers on February 11, 2026, and opened the platform to public beta on March 25, 2026, alongside an IAB Tech Lab workspace built on the Agentic Advertising Management Protocols, or AAMP, standard.

The Yahoo DSP AI Workspace, the second workspace named in the Q2 bulletin, extends that same architecture to a partner platform rather than Kochava's own data, letting marketers running campaigns across Yahoo's ad platforms employ agentic workflows without leaving the StationOne environment. This deepens a relationship Yahoo had already begun building independently. Yahoo DSP rolled out its own agentic AI capabilities on January 6, 2026, at CES, introducing a campaign activation agent built on MCP under what the company called its "Yours, Mine, and Ours" framework, a model that lets advertisers bring their own AI tools, use Yahoo's native agents, or connect both. Kochava directed marketers with questions about the Yahoo DSP Workspace or other custom workspaces to the StationOne team at stationone.ai/contact, and pointed to a Digiday article covering the collaboration in more detail.

StationOne is not the only platform extending AI workspaces to partner-specific data during this period. Microsoft expanded its own Advertising MCP server to open pilot with read-only access on June 17, 2026, ahead of Cannes Lions, letting agencies query live campaign data inside Claude, ChatGPT, and Microsoft 365 Copilot. Adobe, separately, made its CX Enterprise skills and MCP servers generally available inside Claude Enterprise and Microsoft 365 Copilot on June 22, 2026. The pattern across these announcements is consistent: platforms are building conversational AI access directly into transactional and reporting workflows rather than offering AI only as a standalone chatbot layered on top.

Incrementality testing moves in-house

Kochava's bulletin also announced that self-serve incrementality testing is now available inside the platform for all customers using AIM, the company's marketing mix modeling solution. Previously, running an incrementality test typically required a separate tool, an external agency, or a dedicated data science team. According to Kochava, marketing teams can now create, schedule, and run these tests directly in their dashboard.

The testing methodology Kochava describes is a controlled on/off pulse design. Advertising runs for a defined period, then pauses during a holdout window, and the difference in outcomes between the two periods is measured to determine true incremental lift. Marketers configure each test by selecting the app, geographic region, network partner, campaign, holdout schedule, event key performance indicators, and the length of the holdout period. Kochava said a full test summary is presented before launch for review and confirmation, before any holdout period begins.

This capability lands in a market where incrementality has become one of the most cited measurement priorities among marketers. Smartly signed a letter of intent on March 16, 2026, to acquire INCRMNTAL, a Tel Aviv-based incrementality platform, after research found that 67.4% of marketers identified proving incremental return on investment as their single highest measurement priority, ahead of cross-channel attribution accuracy at 55.1%. Kochava's own research, published on September 23, 2025, found that marketing mix modeling revealed TikTok campaigns generated an average of 35% higher incremental impact compared to last-touch attribution reporting, drawn from an analysis of major Android and iOS applications across North America during the first quarter of 2025. Gary Danks, General Manager of AIM by Kochava, said at the time that marketing mix modeling uses data science to measure what is really driving conversions across the whole marketing mix. Bringing incrementality testing in-house addresses a capabilities gap that has limited adoption: separate research cited in Kochava's later product updates found that only 15% of marketing teams had adopted marketing mix modeling as of late 2025, despite nearly half planning to increase investment in the methodology.

Audit trail gets deeper retention and field-level detail

The bulletin's fourth major item concerns the Kochava Audit Report, which the company said has been updated to give marketing teams a more complete, field-level record of changes made across their account settings. According to Kochava, the enhancements include six specific capabilities. Every change now shows a before and after field-level diff, displaying the previous and updated values side by side. Log entries display human-readable resource names rather than raw system identifiers, even for resources that have since been deleted. When certain configurations are deleted, the full resource state is preserved and available for reference and reconstruction. Thirteen months of history is directly queryable and filterable in the dashboard without submitting a support request. Exports in CSV and JSON formats support up to 10,000 events per export, formatted for auditor submission or internal review. Coverage is consolidated across partner configurations, campaigns, trackers, users, API keys, and other account elements into a single view.

Kochava positioned the report as useful whether a team is diagnosing a postback disruption, preparing for a compliance audit, or tracking down an unintentional configuration change. The company had previously detailed this update in a standalone post on June 30, 2026, and the audit report is now available inside existing Kochava accounts without additional setup.

The emphasis on audit trails and compliance documentation arrives roughly two months after Kochava closed a long-running legal matter with the Federal Trade Commission. The FTC filed a stipulated order on May 4, 2026, resolving a lawsuit first brought against Kochava in August 2022 over the collection, use, and sale of precise consumer location data without consent. The order bars Kochava and its subsidiary, Collective Data Solutions, from selling sensitive location data without affirmative express consent, and it requires the company to submit a sworn compliance report one year after the order takes effect. Kochava's general counsel, Dave Matt, signed the order on the company's behalf on March 2, 2026. Nothing in the Q2 bulletin references the FTC matter directly, but the timing places a compliance-oriented product feature within a period when Kochava's own data-handling practices have been under regulatory scrutiny.

Partner network grows by 19, with two networks renamed

Kochava's bulletin lists 19 companies that completed a first-time integration with the platform during the second quarter of 2026: Adbrick, Adkotlin, Adlera, Affliscopeads, AnyAI DSP, Chordmob, Cipher Media, Consumable Inc, Droi Digital Universe, EssenceMobi, Gaurads, GCash, MBB, PhonePe Ltd, Pinterest SAN, Quicklixads, SoyoAds, vidaa, and Viggo Digital. A further 48 existing partners updated their integrations during the same period, a list that includes major platforms such as Apple Ads, Facebook, Google Ads, Pinterest, Reddit, Snapchat, TikTok for Business, and Yahoo!, alongside a longer roster of smaller networks and demand-side platforms.

Two partner names changed within Kochava's system during the quarter. Twitter is now listed as X, and Digital Turbine is now listed as DT. On the cost-integration side, which covers spend data aggregation rather than attribution, Apple Ads moved to an updated OAuth authentication flow, and X, formerly Twitter, also updated its cost integration.

The rate of partner growth places Kochava's integration footprint in a longer trajectory the company has been building for more than a year. Kochava launched a formal Partner Certification Program on December 15, 2025, initially recognizing six companies - Meta, Google Ads, Snapchat, TikTok, Liftoff, and YouAppi - as meeting specific standards for integration quality and traffic health. The company expanded that certification roster on March 3, 2026, adding LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev, and Appnext, a cohort spanning connected television and mobile in-app advertising that the initial, largely social-platform group did not cover. The Q2 bulletin's list of 19 new integrations and 48 updates is a broader category than formal certification, covering any completed technical integration rather than only those that have cleared Kochava's certification requirements.

Why this matters for measurement buyers

For advertisers and agencies evaluating mobile measurement partners, the practical significance of a quarterly bulletin like this one rests less in any single feature and more in what it signals about where measurement infrastructure is heading. Three threads in Kochava's Q2 release connect to broader shifts that PPC Land has documented across the measurement category over the past year.

The first is the move of AI agents from experimental sandboxes into paid-tier product features with no additional cost. Kochava's AI Workspace and the Yahoo DSP Workspace are not positioned as pilots; they are described as tools marketing teams are already using for weekly reporting and campaign creation. That framing matters because it follows a period in which agentic advertising discourse ran well ahead of production deployment. Coverage of the IAB Tech Lab's Summit in May 2026 noted that the industry was no longer preparing for an agentic future but actively building one, even as unresolved governance questions persisted. A workspace that automates attribution configuration audits, for instance, changes who can perform a task that previously required a specialist with platform-specific expertise.

The second thread is the continued normalization of incrementality testing as a self-serve capability rather than a specialized service. When Google reduced its own incrementality testing budget minimum to $5,000 in May 2025, and when the IAB and IAB Europe published a formal incrementality framework in September 2025, both moves reflected an industry trying to make causal measurement accessible to organizations that previously lacked the resources for it. Kochava's decision to fold incrementality testing into the core AIM product, without requiring a separate contract or team, extends that same logic. For marketers who have historically relied on platform-reported return on ad spend, a self-serve on/off pulse test provides a mechanism to check platform claims against a controlled holdout, without commissioning external research each time a question arises.

The third thread concerns audit and compliance infrastructure becoming a marketed feature rather than a background function. Thirteen months of field-level change history, exportable for auditor submission, addresses a specific operational need: reconstructing what happened in an account when a tracking discrepancy or an unexpected billing change surfaces. That need has grown more acute as attribution stacks span more partners, more markets, and more overlapping consent regimes. The timing relative to Kochava's own FTC settlement is circumstantial rather than stated, but it illustrates a broader pattern in the measurement category, where regulatory pressure and product investment in transparency tools have moved in parallel rather than in sequence.

None of these threads represents a single decisive shift. Taken together, they describe a measurement platform trying to compress the distance between raw attribution data and the decisions marketers need to make from it, whether that decision involves configuring a dashboard, running a lift test, or explaining a change in an account six months after it happened.

Timeline

  • August 2022: The Federal Trade Commission first brings a lawsuit against Kochava over the collection and sale of precise consumer location data.
  • September 23, 2025: Kochava publishes research showing marketing mix modeling reveals 35% higher incremental impact for TikTok campaigns compared to last-touch attribution.
  • November 25, 2025: Kochava launches StationOne, a desktop AI orchestration platform connecting to Claude, GPT, and Llama through a unified interface.
  • December 15, 2025: Kochava launches its Partner Certification Program, initially recognizing Meta, Google Ads, Snapchat, TikTok, Liftoff, and YouAppi.
  • January 6, 2026: Yahoo DSP rolls out its own agentic AI capabilities, including an MCP-based campaign activation agent, under its "Yours, Mine, and Ours" framework.
  • February 11, 2026: Kochava launches Atlas Performance, a supply performance system for premium publishers, built on StationOne.
  • March 2, 2026: Kochava's general counsel signs the stipulated order resolving the FTC's location-data lawsuit.
  • March 3, 2026: Kochava expands its Certified Partners Program with six additional organizations, including LG Ad Solutions and InMobi.
  • March 25, 2026: Kochava opens StationOne to public beta alongside an IAB Tech Lab AAMP workspace built on the Model Context Protocol.
  • May 4, 2026: The FTC signs the stipulated order, closing the location-data case with restrictions on Kochava's data practices.
  • June 17, 2026: Microsoft expands its own Advertising MCP server to open pilot ahead of Cannes Lions.
  • June 22-26, 2026: The Cannes Lions International Festival of Creativity takes place, where Kochava's marketing team conducts on-site interviews.
  • June 30, 2026: Kochava publishes a standalone post detailing the enhanced Kochava Audit Report.
  • Today: Kochava publishes its Q2 2026 Product and Partnership Updates Bulletin, covering the new Analytics Overview dashboard, the Kochava AI Workspace, the Yahoo DSP AI Workspace, self-serve incrementality testing, the enhanced Audit Report, and 19 new partner integrations.

Summary

Who: Kochava, the measurement and attribution platform company, published the bulletin through Jeff Richardson. The update affects app marketers, agencies, and advertising platforms that integrate with Kochava's measurement infrastructure, including Yahoo DSP as a named workspace partner.

What: A quarterly product and partnership bulletin detailing a redesigned Analytics Overview dashboard with configurable widgets, a Kochava AI Workspace and a separate Yahoo DSP AI Workspace inside the StationOne platform, self-serve incrementality testing for AIM customers, an enhanced Audit Report with 13 months of field-level change history, and 19 new partner integrations alongside 48 existing partner updates.

When: Kochava published the bulletin today, summarizing product developments completed during the second quarter of 2026, between April and June.

Where: The update applies to Kochava's global measurement platform, affecting app marketers and advertising partners operating across mobile, connected television, and web environments.

Why: The bulletin consolidates several trends already visible across the measurement industry, including the extension of AI agent workspaces into partner-specific platforms at no added cost, the continued shift of incrementality testing from specialized agency engagements into self-serve product features, and increased investment in field-level audit and compliance documentation following Kochava's own settlement with the Federal Trade Commission over data-handling practices.