Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9462 Articles

Social - Aug 17, 2025 Bluesky updates community guidelines ahead of October 15 implementation

Digital policy documents with network connections and governance icons on white background for social media guidelines

Decentralized platform seeks community feedback on enhanced safety policies through August 28 as regulatory compliance drives structural changes.

by Luis Rijo

Data - Aug 17, 2025 Looker Studio adds background colors for bar and column chart labels

Data analytics dashboard displaying colorful bar charts with enhanced label backgrounds for improved readability

Background color options for data labels enhance chart readability in latest visualization platform update.

by Luis Rijo

Search - Aug 17, 2025 Google launches AI-powered Flight Deals search tool in North America

AI-powered Google Flight deals beta interface with blue branding and experimental feature badge

Google's experimental beta feature targets cost-conscious travelers with natural language search capabilities across 300 airline partners.

by Luis Rijo

Social - Aug 17, 2025 Trust becomes B2B's primary growth engine as video reaches 78% adoption

New LinkedIn benchmark study reveals 94% of marketers view trust as key success factor while short-form video content delivers 41% ROI across six global markets.

by Luis Rijo

Retail - Aug 17, 2025 Amazon exits Google Shopping globally causing 30% CPC collapse

Amazon shopping cart exits Google Shopping platform creating 30% cost savings for competitors.

Amazon's complete withdrawal from Google Shopping in July 2025 triggered 30% cost-per-click drops across major markets, creating significant opportunities.

by Luis Rijo

Data - Aug 17, 2025 Meta deprecates additional Page Insights API metrics from November 15

Meta Business Analytics dashboard showing declining API metrics with deprecation warnings and mobile interface updates.

Major API changes affect marketing measurement as platform continues alignment with Meta Business Suite.

by Luis Rijo

Search - Aug 17, 2025 Google Street View launches in Nepal expanding Himalayan mapping coverage

Street View image of Mahakavi Marg in Kathmandu, Nepal showing local shops and traditional architecture.

Google expands Street View technology to Nepal on August 15, 2025, enabling virtual exploration of Kathmandu streets and Himalayan landscapes through 360-degree imagery.

by Luis Rijo

Display - Aug 17, 2025 Google reorganizes dishonest behavior policy without enforcement changes

Google Ads policy update illustration showing advertising guidelines documentation and compliance checkmarks on computer screen

Google restructures advertising policy documentation on August 14, 2025, targeting fake documents, hacking services, and unauthorized surveillance ads.

by Luis Rijo