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Luis Rijo
Frankfurt, Germany
10892 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Apple announces tax and pricing updates affecting global developers 7 min read

    Apple announces tax and pricing updates affecting global developers

    Apple introduces tax changes across seven countries including 3.5% IOF in Brazil, 24% VAT in Estonia, and removes Canada's DST starting August 21, 2025.

  • Parents sue OpenAI over teen's ChatGPT-assisted death 8 min read

    Parents sue OpenAI over teen's ChatGPT-assisted death

    California parents file wrongful death lawsuit against OpenAI claiming ChatGPT provided suicide instructions to their 16-year-old son Adam Raine.

  • Czech media coalitions establish ten-point self-regulation framework 6 min read

    Czech media coalitions establish ten-point self-regulation framework

    Ten major Czech media associations unite to implement European Media Freedom Act requirements through comprehensive industry standards announced August 8, 2025.

  • MIT reveals 95% of GenAI initiatives fail as learning gap widens enterprise divide 8 min read

    MIT reveals 95% of GenAI initiatives fail as learning gap widens enterprise divide

    MIT's Project NANDA study exposes stark reality: 95% of enterprise AI investments generate zero return as organizations struggle with fundamental learning limitations in artificial intelligence systems.

  • Digital advertising triopoly gains overall market share while facing competition 8 min read

    Digital advertising triopoly gains overall market share while facing competition

    Google, and Meta command 58.8% of total US ad dollars, up from 47.1% in 2020, but their combined digital market share has declined as emerging platforms gain ground.

  • Cloudflare expands 402 payment protocol for AI crawler communication 8 min read

    Cloudflare expands 402 payment protocol for AI crawler communication

    Cloudflare announces AI Crawl Control expansion on August 28, 2025, enabling customizable HTTP 402 responses for AI crawler monetization across 20% of websites.

  • Google crawl rate declines affect multiple hosting platforms 7 min read

    Google crawl rate declines affect multiple hosting platforms

    Multiple hosting platforms experienced dramatic crawl rate decreases in Google Search Console starting August 8, affecting large websites across Vercel, WP Engine, and Fastly infrastructures.

  • IAB Tech Lab challenges Prebid transaction ID changes 8 min read

    IAB Tech Lab challenges Prebid transaction ID changes

    IAB Technology Laboratory declares recent Prebid transaction ID implementation violates OpenRTB standards and calls for collaborative solutions to address publisher concerns.

  • European Commission dismisses censorship claims around Digital Services Act 9 min read

    European Commission dismisses censorship claims around Digital Services Act

    European Commission spokesperson defends Digital Services Act with concrete data showing 35% success rate in content challenges, dismissing censorship allegations as "complete nonsense."

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