Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9490 Articles

Data - Aug 03, 2025 Gamers spend more than non-gamers across categories

Gaming controllers on red background showing consumer research findings on gamer spending patterns vs non-gamers.

Research finds gamers outspend non-gamers across multiple product categories, challenging traditional marketing assumptions.

by Luis Rijo

Social - Aug 03, 2025 Italian influencer advertising reaches €350M across major platforms

Italian social media advertising growth across Instagram and TikTok platforms with engagement metrics display

New study shows Instagram leads with 4,835 posts while TikTok drives faster engagement growth during key months.

by Luis Rijo

Audio - Aug 03, 2025 Spotify advertising faces challenge as Q2 revenue drops 1% year-over-year

Spotify ad revenue growth trends Q3'22-Q2'25 showing declining share despite absolute gains

Despite reaching 276 million Premium subscribers, streaming giant's ad business struggled with execution challenges amid market transition.

by Luis Rijo

Data - Aug 03, 2025 European court ruling on pseudonymized data disclosure set for September 4

European Court of Justice building with data pseudonymization flow showing personal data transformation process.

Court decision will clarify when companies must inform users about data sharing with third parties, potentially affecting digital marketing practices.

by Luis Rijo

Social - Aug 03, 2025 Federal court allows child exploitation case against X to proceed

Broken Twitter reporting system with error messages and frustrated users unable to report content

Court ruling opens door for tech platforms to face liability for defective reporting systems.

by Luis Rijo

Social - Aug 03, 2025 TikTok ads now support Buy with Prime checkout integration

TikTok For Business setup interface showing Amazon integration for Buy with Prime checkout and MCF fulfillment services.

Amazon partnership enables seamless shopping experience within TikTok app without redirecting users to external websites.

by Luis Rijo

Display - Aug 03, 2025 Eyeo appoints Douglas de Jager as CEO amid strategic privacy pivot

Company cuts 40% of workforce while transitioning from ad-blocking to privacy-first advertising solutions.

by Luis Rijo

Social - Aug 03, 2025 X implements age verification system behind premium paywall

X displays age restriction notice blocking content access due to UK Online Safety Act compliance requirements.

Users report difficulties accessing new safety features amid widespread technical issues.

by Luis Rijo