Luís Rijo has written PPC Land daily since founding it in 2016. Over 10,000 articles, funded by readers, no sponsored coverage. Tips and corrections: luis@ppc.land
Council of Europe releases comprehensive guidelines showing equality bodies how to use EU AI Act provisions to detect and remedy algorithmic discrimination across welfare, employment, and law enforcement.
Microsoft introduces AI Performance dashboard in Bing Webmaster Tools, showing publishers citation data from Copilot and AI-generated answers for the first time.
Amazon Pharmacy will nearly double its geographic reach for same-day medication delivery by the end of 2026, adding nearly 2,000 cities and towns to a network that addresses growing medication access challenges across the United States.
SE Ranking analyzed 100,000 keywords across 20 niches revealing 15% of top 10 pages dropped from top 100 after Google's December 2025 core update, while domains 15+ years old still dominate.
iSpot launches SAGE, an agentic AI platform analyzing 2.5 million ads and 100 million consumer survey responses to accelerate TV advertising creative decisions.
ChatGPT handles 12% of Google's search volume but sends 190 times less traffic to websites with a 96% lower click-through rate than Google's search engine.
HUMAN Security data shows scraping attacks jumped 35% during Super Bowl LX with 74 million retail attacks blocked, while financial account takeover surged 3,600%.
Magellan AI's Q4 2025 report shows podcast advertising surged 32% year-over-year, with shaving brands leading 77% growth as 1,482 new advertisers test the channel.
Chrome today opened its WebMCP Early Preview Program, enabling websites to expose structured tools for AI agents through declarative and imperative APIs.
Federal prosecutors claim defendant's Claude chatbot queries lack attorney-client privilege in securities fraud case, citing AI's non-attorney status and Anthropic's data policies.
EBANX reveals five payment trends reshaping emerging markets: RuPay credit cards outpace UPI growth in India, Pix dominates Brazilian e-commerce, and AI agents prepare to shop.
Kochava today launched Atlas Performance by Kochava, the industry's first true Supply Performance System for premium publishers and platforms.
