E-commerce app installs drop 14% despite 2% session growth
Report reveals mobile commerce reaching $2.5 trillion as AI transforms shopping app strategies.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Disney expands streaming advertising reach through NFL partnership
ESPN gains direct control of NFL Network assets while advancing streaming technology integration across Disney platforms.
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Snap expands Sponsored Snaps amid platform challenges and growth metrics
Platform reaches 932 million monthly users as new ad format drives conversions.
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LiveRamp reports Q2 revenue growth of 10.7% amid data collaboration expansion
Data platform achieves $194.8 million quarterly revenue while navigating advertising technology sector challenges and regulatory developments.
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Australian digital advertisers prioritize first-party data amid AI challenges
Industry survey reveals growing confidence in contextual targeting while data security concerns persist
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Only 7% want Meta to use their data for AI, finds survey
Study reveals stark disconnect between user preferences and company claims of legitimate interest.
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TikTok partners with Scope3 for transparent ad campaign emissions tracking
TikTok has partnered with carbon measurement platform Scope3 to help advertisers track environmental impact and reduce digital advertising emissions.
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Semrush posts 20% revenue growth as AI products accelerate adoption
Q2 2025 results show $108.9 million revenue with enterprise customers paying $50,000+ annually surging 83% year-over-year.
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Meta leaked scraping list reveals massive content harvesting operation
Whistleblowers reveal tech giant bypassed website protections to harvest 6 million domains for AI training.
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Kontext secures $10M to scale AI-powered advertising in GenAI apps
Startup claims 66% revenue increase through contextual ad technology targeting AI chatbots.
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Google executives contradict research on AI search traffic impact
Google leadership maintains artificial intelligence features increase website referrals while independent studies document substantial traffic declines for publishers.
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Bing adds GPT-4o image generation alongside DALL-E3 model
Bing Image Creator now offers dual model options with GPT-4o delivering enhanced quality while maintaining DALL-E3 accessibility.
