Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9487 Articles

Social - Aug 03, 2025 Axel Springer acquires social media advertising platform cmmrcl.ly

cmmrcl.ly first-party data targeting system connects retailer partnerships with audience segments

Media giant expands digital advertising reach with complete acquisition of Central European social media solutions provider.

by Luis Rijo

AI - Aug 03, 2025 Publishers rally against AI scraping at IAB Tech Lab summit

Media executives unite against AI content scraping, with Google and Meta towers amid digital barriers.

Mediavine CRO Amanda Martin joined Google, Meta, and 80+ media executives to establish technical standards forcing AI platforms to respect publisher consent and compensation.

by Luis Rijo

Display - Aug 03, 2025 Microsoft Advertising launches enhanced website exclusion tools

New controls enable bulk management of 10,000 domains per list across Audience and Search campaigns.

by Luis Rijo

Video - Aug 03, 2025 UK trade bodies unite ahead of less healthy food advertising restrictions

Less healthy food products subject to UK advertising restrictions from October 2025 implementation date.

Cross-industry coalition launches awareness campaign as October 1 implementation date approaches for voluntary agreement.

by Luis Rijo

Data - Aug 03, 2025 Google Tag Manager introduces new client-side API for reliable analytics data access

Google Tag Manager platform interface showing new readAnalyticsStorage API for reliable client ID access.

New readAnalyticsStorage sandbox API eliminates dependency on reverse-engineered solutions for client ID and session ID retrieval.

by Luis Rijo

Data - Aug 03, 2025 Gamers spend more than non-gamers across categories

Gaming controllers on red background showing consumer research findings on gamer spending patterns vs non-gamers.

Research finds gamers outspend non-gamers across multiple product categories, challenging traditional marketing assumptions.

by Luis Rijo

Social - Aug 03, 2025 Italian influencer advertising reaches €350M across major platforms

Italian social media advertising growth across Instagram and TikTok platforms with engagement metrics display

New study shows Instagram leads with 4,835 posts while TikTok drives faster engagement growth during key months.

by Luis Rijo

Audio - Aug 03, 2025 Spotify advertising faces challenge as Q2 revenue drops 1% year-over-year

Spotify ad revenue growth trends Q3'22-Q2'25 showing declining share despite absolute gains

Despite reaching 276 million Premium subscribers, streaming giant's ad business struggled with execution challenges amid market transition.

by Luis Rijo