73% of U.S. shoppers say advertising drives back-to-school purchases
New survey reveals how advertising influences back-to-school shopping across six countries with peak timing insights.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Nielsen partners with Edison Research to integrate podcast data into media planning tool
Nielsen Podcast Fusion powered by Edison Research integrates podcast metrics into Nielsen Media Impact for unified cross-platform media planning across TV, radio, digital and social.
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Mediavine launches petition demanding AI copyright protections
Company urges Copyright Office to reject "wait and see" approach as 17,000 publishers face AI content exploitation.
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OpenAI launches GPT-5 with unified reasoning system
Company releases new model with dual processing architecture and advanced thinking capabilities.
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Google offers free AI Pro access to college students worldwide
Google announces 12-month free access to advanced AI tools for students in five countries plus $1 billion education funding.
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Google revenue shift reaches 90% as network advertising faces decline
Tech giant prioritizes owned properties over publisher partnerships amid AI expansion.
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Sony Music sues DSW for copyright infringement in social media posts
New lawsuit alleges retailer used copyrighted music without permission on TikTok and Instagram marketing campaigns.
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UK podcast consumer trends spotlight advertiser opportunities in 2025
Edison Research data reveals 51% monthly consumption, smart TV growth, and strong ad receptivity across diverse UK demographics.
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REMAX expands commerce media network through partnerships
Real estate giant announces major partnerships with LiveRamp and Magnite to scale advertising technology infrastructure.
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Google acknowledges Looker Studio sharing privacy bug
Critical vulnerability affects "Unlisted" report visibility despite privacy settings.
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Apple CEO gives Trump gold gift exceeding company policy
Tim Cook's 24-karat gold present exceeds Apple's $10 limit for US officials.
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ESPN acquires NFL Network assets in landmark 10% equity exchange deal
ESPN gains control of NFL Network, RedZone Channel and fantasy platform through strategic partnership announced August 5, 2025.
